Sr. Email and Lifecycle Marketing Manager

Alteryx is leading the transformation in data, automation, and AI. As the Senior Email and Lifecycle Marketing Manager, you will own the strategy and performance of email and lifecycle marketing programs, driving pipeline impact and optimizing email-driven lifecycle programs.

Responsibilities:

• Own the strategy and performance of email and lifecycle marketing programs across integrated campaigns, with accountability to pipeline impact
• Design and optimize lifecycle journeys across acquisition, nurture, acceleration, and post-engagement stages aligned to campaign architecture
• Partner with Campaign Managers to translate buyer-problem-led campaign strategy into segmented, behavior-driven email journeys
• Define audience segmentation strategies leveraging behavioral, firmographic, and intent signals to improve relevance and conversion
• Establish clear performance KPIs tied to pipeline impact, including conversion rates, velocity, and email-influenced opportunity creation
• Lead structured experimentation across subject lines, messaging, cadence, personalization, and journey design, with documented hypotheses and measurable outcomes
• Collaborate with Marketing Operations to ensure Marketo and CRM architecture supports scalable lifecycle automation, scoring alignment, and reporting accuracy
• Monitor lifecycle performance to identify bottlenecks, stalled QLs, or stage progression gaps, and recommend optimization actions
• Align email sequencing with Paid, Events, Content, and Field activation to ensure cohesive orchestration
• Surface cross-campaign lifecycle insights to inform future campaign planning and improve demand efficiency across the organization

Requirements:

• 6+ years of experience in B2B email marketing, lifecycle marketing, or demand generation within a SaaS or enterprise technology organization
• Demonstrated experience owning email strategy tied to pipeline or revenue outcomes, not just engagement metrics
• Strong expertise in marketing automation platforms such as Marketo, including segmentation, journey design, testing, and reporting
• Experience working cross-functionally with Campaign, Digital, Marketing Operations, and Sales teams in a global environment
• Proven analytical capability with the ability to translate performance data into optimization strategy
• Experience designing and executing structured A/B and multivariate testing programs
• Strong stakeholder management skills and ability to influence without direct authority
• Experience with intent data platforms such as 6Sense
• Experience aligning lifecycle marketing to integrated campaign frameworks
• Familiarity with CRM systems such as Salesforce and reporting tools such as Tableau
• Experience in enterprise B2B SaaS marketing