Channel Marketing Manager - Distribution (Distro)

OmniMax is a leading North American building products manufacturer, and they are seeking a talented individual to join their team as Channel Marketing Manager - Distribution (Distro). In this role, you will be responsible for crafting and executing innovative strategies to promote product sales across their network of distribution partners.

Responsibilities:

• Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type
• Keep a pulse on channel partner trends and drive marketing excellence across the organization
• Responsible for driving strategy and growth within assigned target customer base
• Develop KPIs, proposals, business cases and ROI models for and with partners
• Organize and execute campaigns through internal resources and external vendors
• Track and optimize the performance of new and existing partnerships
• Set the strategic and tactical direction for channel marketing activities that generate revenue in region
• Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales
• Find high value leads and potential partners and develop strategies to turn those connections into profitable relationships
• Educate teams about products and represent the company's entire range of products and services
• Meet sales objectives and company profitability goals, and ensure partners meet company sales goals and standards
• Recruit, train, manage, and support partners, and provide guidance, feedback, incentives, and resources
• Coordinate with other company personnel, such as the support team and management team, to meet customer and partner expectations
• Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary
• Coordinate with other sales channels to avoid potential conflicts
• Facilitate indirect sales deals to third-party resellers of goods and services

Requirements:

• Bachelor's Degree or higher in marketing, business, communications or related field preferred
• 5+ years of progressive experience in B2B Marketing
• Knowledge in the residential building industry and distribution channels a plus
• Exhibit strong leadership, problem solving, and time management capabilities
• Comfortable working in a cloud-based environment
• Experienced managing multiple sales channels
• Strategic Planning: Ability to develop and implement marketing strategies that align with business goals
• Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams
• Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution
• Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions
• Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders
• Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI
• Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques
• Comfortable working in a matrix environment