OmniMax is a leading North American building products manufacturer, and they are seeking a talented individual to join their team as Channel Marketing Manager - Distribution (Distro). In this role, you will be responsible for crafting and executing innovative strategies to promote product sales across their network of distribution partners.
Responsibilities:
- Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type
- Keep a pulse on channel partner trends and drive marketing excellence across the organization
- Responsible for driving strategy and growth within assigned target customer base
- Develop KPIs, proposals, business cases and ROI models for and with partners
- Organize and execute campaigns through internal resources and external vendors
- Track and optimize the performance of new and existing partnerships
- Set the strategic and tactical direction for channel marketing activities that generate revenue in region
- Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales
- Find high value leads and potential partners and develop strategies to turn those connections into profitable relationships
- Educate teams about products and represent the company's entire range of products and services
- Meet sales objectives and company profitability goals, and ensure partners meet company sales goals and standards
- Recruit, train, manage, and support partners, and provide guidance, feedback, incentives, and resources
- Coordinate with other company personnel, such as the support team and management team, to meet customer and partner expectations
- Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary
- Coordinate with other sales channels to avoid potential conflicts
- Facilitate indirect sales deals to third-party resellers of goods and services
Requirements:
- Bachelor's Degree or higher in marketing, business, communications or related field preferred
- 5+ years of progressive experience in B2B Marketing
- Knowledge in the residential building industry and distribution channels a plus
- Exhibit strong leadership, problem solving, and time management capabilities
- Comfortable working in a cloud-based environment
- Experienced managing multiple sales channels
- Strategic Planning: Ability to develop and implement marketing strategies that align with business goals
- Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams
- Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution
- Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions
- Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders
- Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI
- Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques
- Comfortable working in a matrix environment