Marketing Operations Manager

Cypress HCM is seeking a Marketing Operations Manager to enhance data quality and governance within their CRM systems. The role involves auditing data, optimizing reporting and analysis processes, and collaborating with cross-functional teams to ensure accurate data representation across marketing and revenue systems.

Responsibilities:

• Audit and remediate contact, company, and deal data quality issues within HubSpot
• Establish and enforce data standards, naming conventions, and field governance across the CRM
• Identify and resolve duplicate records, incomplete data, and attribution gaps
• Partner with sales and GTM teams to maintain clean, consistent data across the revenue funnel
• Build and maintain data validation processes to catch quality issues proactively
• Write and optimize SQL queries in BigQuery to support marketing analytics and attribution reporting
• Analyze funnel metrics, pipeline contribution, channel performance, and campaign effectiveness
• Translate complex datasets into clear, actionable insights for marketing and executive stakeholders
• Support ad hoc analysis requests from demand generation, product marketing, and GTM leadership
• Work with APIs to pull, transform, and sync data across marketing and revenue systems
• Collaborate with data and engineering teams to ensure marketing data is accurately represented in the data warehouse
• Document data models, field mappings, and integration logic for marketing systems
• Identify gaps in data collection and work cross-functionally to close them

Requirements:

• 4+ years of experience in marketing operations, revenue operations, or a closely related analytical role
• Strong proficiency in SQL, with hands-on BigQuery experience required
• Deep working knowledge of HubSpot (CRM, Marketing Hub, and/or Operations Hub)
• Experience working with REST APIs for data extraction or integration purposes
• Proven track record of improving CRM data quality and implementing data governance practices
• Strong analytical mindset with the ability to synthesize large datasets into meaningful insights
• Excellent communication skills; able to present findings clearly to both technical and non-technical audiences
• Ability to manage multiple workstreams independently in a fast-paced, distributed environment
• Experience with Salesforce CRM, including data syncs and alignment with HubSpot
• Familiarity with Clay for data enrichment, list building, and GTM workflows
• Hands-on experience using AI tools such as Claude, ChatGPT, or Manus for data analysis, research, or operational workflows
• Working knowledge of Python for data manipulation or pipeline scripting
• Experience supporting multi-region or multi-language marketing operations