Living.FitRemote
Product Content & SEO Manager
United States of America
Full Time
3 hours ago
Visa Sponsor
Key skills
Product-led SEOShopifyProduct copywritingCatalog managementGoogle Search ConsoleGoogle Analytics 4Keyword research toolsFitness equipment domain knowledgeProgrammatic SEOShopify metafield architectureHTMLCSSSelf-direction
About this role
Living.Fit is a curated fitness marketplace focused on providing the right gear, guidance, and content for fitness enthusiasts. They are seeking a Product Content & SEO Manager to oversee product page setups, optimize collection architecture, and implement product-led SEO strategies to enhance online visibility and drive business growth.
Responsibilities:
- Write and standardize product descriptions across 10,000+ SKUs
- Define the content template
- Set up products in Shopify — tags, metafields, collection assignments, variant naming
- Rewrite vendor-supplied copy to Living.Fit standards
- Own the metadata and content blocks for every collection page
- Build decision modules, comparison tables, and educational content blocks that turn product grids into decision hubs
- Build filtered sub-collection pages with clean URLs (/rubber-flooring/8mm, /resistance-bands/pull-up-assistance)
- Create use-case landing pages
- Turn our flooring calculator and install guides into indexable content destinations
- Develop brand pages for top vendors
- Track rankings and performance monthly
- Audit 370+ existing blog posts for keyword gaps and product link opportunities
- Build internal linking structures that flow blog traffic to category and product pages
- Align editorial calendar with inventory and launches
- Identify bundle opportunities
- Build situation-based buying paths (Garage Gym Setup, Apartment Gym Starter, Heavy Lifting Kit)
- Write and test PDP headlines and above-the-fold copy
Requirements:
- 3–5+ years in ecommerce or product-led SEO
- Hands-on Shopify experience (products, collections, metafields, URL structure)
- Strong product copywriting — clear, benefit-led, keyword-informed
- Catalog thinking — you see structure and opportunity in large SKU sets
- Fluent in GSC, GA4, and keyword tools (Ahrefs, Semrush, or similar)
- Self-directed — you manage your own priorities and ship continuously
- Fitness context — you understand what the fitness equipment buyer searches for and what converts them
- programmatic SEO experience
- Shopify metafield architecture
- comparison tool or buying guide builds
- basic HTML/CSS