Marketing Analytics Manager

Keeper Security is one of the fastest-growing cybersecurity software companies, and they are seeking a Marketing Analytics Manager to drive pipeline and revenue growth through data insights and performance measurement. This role involves reporting on marketing performance, optimizing funnel performance, and collaborating with various teams to ensure data integrity and actionable insights.

Responsibilities:

• Serve as the primary owner of GTM reporting for the marketing organization — designing, building, and maintaining dashboards and reports that track campaign performance, channel contribution, and marketing impact on pipeline
• Develop and manage standardized campaign performance reports covering key metrics including impressions, clicks, conversion rates, cost per lead (CPL), MQL volume, pipeline influence, and ROI across all channels
• Establish and enforce a consistent reporting cadence weekly, monthly, and quarterly — that gives stakeholders a reliable, accurate view of marketing performance at every level
• Partner with the lifecycle specialist and Demand Generation team to identify funnel bottlenecks and model the impact of proposed changes before they are implemented
• Deliver actionable insights with every analysis — not observations, but specific, prioritized recommendations that teams can act on immediately
• Continuously monitor marketing performance data to identify emerging trends, seasonal patterns, and leading indicators of pipeline health across campaigns, channels, segments, and geos
• Proactively bring data-backed hypotheses to the business — not waiting to be asked, but regularly bringing findings forward that challenge assumptions or reveal new opportunities
• Own and evolve Keeper’s marketing attribution framework (first-touch, multi-touch, pipeline attribution models, etc.) to accurately measure marketing’s contribution to revenue
• Work with Marketing Operations to ensure reliable data flow from campaign execution through CRM and downstream reporting systems
• Continuously evaluate BI integrations, reporting tools, and analytics capabilities to improve scalability and automation
• Provide mentorship and thought leadership across the Marketing Operations team, elevating reporting frameworks, attribution strategy, and data-driven decision-making capabilities

Requirements:

• 5+ years of experience in Marketing Analytics within B2B SaaS
• Strong expertise in HubSpot reporting and Salesforce reporting (advanced user required)
• Experience designing and managing attribution models and campaign tracking frameworks
• Exceptional analytical skills with the ability to synthesize large datasets into clear, strategic insights
• Deep attention to detail and commitment to data accuracy and governance
• Must be a highly motivated self-starter who takes initiative, operates with a strong sense of ownership, and proactively drives projects forward
• Experience working cross-functionally with Marketing, RevOps and Sales
• Bachelor's degree in Marketing, Business, Analytics or a related field
• Experience in cybersecurity or high-growth B2B SaaS environments
• Experience working with BI tools (Tableau, Looker, Power BI, SuperMetrics or similar)
• Advanced proficiency in reporting tools; Google Analytics 4 (GA4) experience required
• Experience supporting ABM and outbound performance measurement
• HubSpot certifications
• Experience with data warehouse environments and advanced SQL
• Experience using project management tools such as Monday.com