Senior Social Media Marketing Manager

Orena Fragrances specializes in crafting scented body care inspired by designer and luxury fragrances. They are seeking a Senior Social Media Marketing Manager to oversee and manage the social media content calendar, ensuring a cohesive and engaging presence across platforms like TikTok and Instagram.

Responsibilities:

• Own and manage the full social media content calendar
• Organize and schedule content across TikTok, Instagram, and FB
• Ensure consistent posting with no gaps or inconsistencies
• Plan and maintain a balanced mix of evergreen and campaign content
• Bring together content from: Campaign marketing (launches, restocks, sales), UGC and influencer teams, Graphic design
• Decide what content gets posted and in what order
• Ensure all content feels cohesive, on-brand, and aligned across platforms
• Schedule and publish all content across platforms
• Write and refine captions to align with brand voice
• Ensure all posts go live on time and support key business moments
• Ensure Instagram Stories are posted consistently (daily) as well as reels/IG posts and Tiktok Videos
• Use stories to support launches, restocks, and general brand presence
• Maintain an active and engaging day-to-day presence
• Create opportunities that encourage customers to share and talk about the brand
• Support execution of launches, sales, and restocks by translating campaign direction into social content
• Coordinate supporting posts (reminders, countdowns, etc.)
• Ensure campaigns are properly reflected across social platforms
• Maintain consistent content flow between major campaigns
• Fill gaps with relevant, engaging evergreen content
• Keep the brand top of mind even outside of launches
• Brief internal or external designers on graphic content needs
• Stay up to date with TikTok and Instagram trends
• Identify relevant opportunities to participate in cultural moments and trending conversations and incorporate them into the content calendar when appropriate
• Plan and execute giveaways and engagement-driven initiatives
• Support content formats that encourage audience interaction
• Stay ahead of key moments such as Women’s Day, Fragrance Day, Mental Health Awareness campaigns, and other culturally relevant dates

Requirements:

• 3+ years managing social media for a DTC brand (beauty or fragrance preferred)
• Strong experience with TikTok and Instagram
• Proven ability to maintain consistent, high-quality social presence
• Experience managing content calendars and coordinating multiple content sources
• Strong sense of visual and brand cohesion
• Excellent organizational skills and attention to detail
• Ability to work in a fast-paced environment and manage multiple moving parts
• Strong copywriting skills for captions
• Share 1–3 content ideas you would create for Orena Fragrances to drive engagement or growth on social media