Consultant Marketing Management

Immediate need for a talented Consultant Marketing Management. This is a 18+ months contract with potential for project extension opportunity with long-term potential and is located in Columbus, OH (Onsite). Please review the job description below and contact me ASAP if you are interested.
Job ID:26-13044

Pay Range: $40 - $41/hour. Employee benefits include, but are not limited to, health insurance (medical, dental, vision), 401(k) plan, and paid sick leave (depending on work location).

Key Responsibilities:

• Web experience & journey design (annuities focused)
• Own the annuity web experience as an end to end journey, not just individual pages.
• Design and evolve intuitive navigation and information architecture that reflects real retirement planning needs (e.g., income planning, healthcare considerations, legacy goals).
• Ensure annuity content, planning tools, and product information are clearly connected and easy to use.
• Translate annuity marketing and business strategies into effective digital experiences.
• Journey enablement & collaboration
• Partner with annuities marketing and narrative leads to bring story based journeys to life on the website.
• Collaborate with sales enablement and distribution partners to align digital experiences with how financial professionals engage clients.
• Support campaign and paid media efforts by ensuring landing experiences are clear, relevant, and action oriented.
• SEO, content structure & discoverability
• Lead SEO and discoverability efforts for annuity and retirement planning content.
• Improve how advisors find and access information through thoughtful content organization, tagging, and internal linking.
• Help establish content structures that support reuse, performance measurement, and personalization over time.
• Optimization & performance
• Use data, testing, and user insights to continuously improve engagement and conversion.
• Identify opportunities to simplify experiences, reduce friction, and improve outcomes.
• Partner with analytics teams to assess experience performance and inform future enhancements.
• Cross functional partnership
• Work closely with marketing, UX, technology, analytics, and compliance partners.
• Balance near term improvements with long term modernization and scalability.
• Contribute to best practices and standards for digital experiences supporting annuities and retirement solutions.

Key Requirements and Technology Experience:

• Key Skills;Must have 5 years of experience in digital experience strategy, web optimization, or integrated marketing.
• Must have strong understanding of full-funnel marketing and digital journeys
• Must have experience working in cross-functional environments (marketing, UX, product, analytics)
• Proven experience leading SEO and content discoverability initiatives, including keyword strategy, on-page optimization, internal linking, and content structuring.
• Must have bachelor s or master s degree.
• 5 years of experience in digital experience strategy, web optimization, integrated marketing, or related fields.
• Strong understanding of how digital experiences support full funnel marketing and sales.
• Experience working across multiple teams and stakeholders in complex environments.
• Demonstrated ability to turn strategy into intuitive, user centered solutions.
• Comfortable using data and insights to guide decisions.
• Experience in financial services, retirement, investments, insurance, or another regulated industry.
• Familiarity with advisor led or intermediated business models.
• Experience with analytics tools, SEO platforms, and experimentation or optimization programs.
• Annuity related web experiences are clear, intuitive, and aligned to how financial professionals plan and sell.
• Retirement planning tools and content are easy to find, understand, and use.
• Digital journeys support education, confidence, and action not just awareness.
• Improvements in engagement, tool usage, and downstream outcomes are measurable.
• Web experiences are viewed as a strategic contributor to annuities growth and customer impact.

Our client is a leading Insurance Industry, and we are currently interviewing to fill this and other similar contract positions. If you are interested in this position, please apply online for immediate consideration.

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