Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. As a Marketing Manager, you will be responsible for developing provider engagement strategies and marketing materials to educate providers and drive growth for the business.
Responsibilities:
- Support the unique marketing needs of our FlexCare Infusion Centers, Summit Rheumatology and Optum Infusion Pharmacy healthcare provider sales teams
- Work with marketing team members, digital marketing team, project managers, subject matter experts, sales and account management teams to create and execute healthcare provider marketing campaigns to accelerate growth
- Support sales/business initiatives by developing and implementing a marketing strategy that includes key activities such as presentation decks, print collateral, digital campaigns and other initiatives related to our capabilities and services that define our value for healthcare providers
- Proactively engage and partner with our field sales, clinical, legal, training and program teams to effectively define strategies that will drive engagement and grow our provider referrals
- Support capability/product launches using data driven strategies and track ROI of marketing initiatives
- Collaborate closely with other members of the infusion marketing team on projects and initiatives
- Coordinate the development of creative projects with Creative Services
- Ensure branding and messaging are consistently utilized across all marketing materials
- Knowledge of sales processes and methodology
- Support other marketing initiatives as needed
Requirements:
- 4+ years of marketing experience, preferably health care industry, pharmacy preferred and B2B focused
- Demonstrated ability to clarify, manage and prioritize several deliverables to meet deadlines
- Demonstrated self-starter and team player
- Proven organizational skills
- Proven ability to work with a wide range of colleagues and subject matter experts
- Proven ability to handle multiple projects at once while meeting deadlines
- All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy