Campaign management: conceptualizing and managing social ads campaigns on platforms such as Facebook, Instagram, Google and TikTok — with a focus on our corporate marketing.
Designing creatives, audience-targeted copywriting and funnel construction included.
Implementing creative ideas for digital campaigns, developing new formats and testing innovative approaches.
Ongoing analysis of market trends and competitors to optimize visibility, traffic and conversion rates.
Analyzing relevant KPIs and continuously optimizing campaigns for budget efficiency and lead quality.
Actively shaping the marketing strategy in collaboration with our Performance Marketing team — including access to the full know-how of RIFFBIRD®.

Professional experience in social media marketing and ideally content creation.
Technical proficiency with Meta Ads Manager, Google Ads, Canva, Figma, Adobe or comparable tools.
Creative sense for social media trends, strong copywriting skills and a keen eye for design.
Self-initiative and openness to new tools, ideas and innovative approaches.
Very good German language skills, both spoken and written.

Paid Social Ads & Performance Marketing Manager

Key skills