Founding Demand Gen Lead- AI, B2B, pre-funded

Intertru Inc is a dynamic, pre-funded startup committed to revolutionizing the interviewing process through AI and their proprietary methodology. As the Founding Demand Gen Lead, you will build and own the demand engine, crafting narratives and launching campaigns to generate leads and establish the company as a thought leader in the hiring space.

Responsibilities:

• Complete a comprehensive product deep-dive and deliver a compelling presentation to the team that demonstrates mastery of Intertru.ai's offering, methodology, and competitive positioning
• Conduct 10 customer discovery interviews to refine our Ideal Customer Profile (ICP) and validate messaging hypotheses
• Build Demand Engine v1. Launch lightweight campaign to drive awareness and start generating qualified leads via lead scoring system
• Launch 3, multi-channel campaigns (email, LinkedIn, PR) designed to generate at least 50 qualified leads and drive measurable engagement with target accounts
• Establish and implement a lead scoring system that improves lead quality by 25% and ensures tight alignment between marketing and early sales efforts
• Secure 2 PR or influencer partnerships that position Intertru.ai as a thought leader in the hiring and talent intelligence space
• Operationalize the demand engine with a repeatable content calendar, social posting cadence, and reporting dashboard that tracks campaign performance, lead quality, and pipeline contribution
• Generate a total of 150 qualified leads and contribute to at least 5 sales opportunities in active pipeline stages
• Present a 90-180 day growth plan to leadership that includes campaign performance insights, key learnings, and a roadmap for scaling the demand generation team and strategy