Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now.
We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living.
Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you.
Overview
We’re looking for a New York-based Director, Media Relations to lead earned media strategy and execution across our Sports & Entertainment practice, while also supporting other practice groups as needed. You’re a natural storyteller with strong press relationships and a sharp instinct for inserting brands into cultural conversations. From top-tier outlets (print, digital, broadcast) to emerging platforms (podcasts, Substacks, newsletters, digital video and social), you know how to secure coverage that captures attention. You’ll collaborate closely with influencer, social, creative and analytics partners to deliver integrated, high-impact work while also mentoring junior staff and serving as a trusted client partner.
Equal parts strategist, connector and leader, you bring creativity, hustle and a focus on results. With 8+ years of PR and media relations experience, you’ve developed and executed standout campaigns in sports and lifestyle, pitched and won new business and advised senior-level clients with confidence. You have strong media relationships across channels, especially in sports and sports business outlets, and are always building more. You’re also eager to harness AI tools for research, workflow optimization, ideation and creative development - ensuring our clients benefit from modern, future-ready approaches to storytelling and media. This role requires candidates to be based in New York or the greater metropolitan area.
Responsibilities
Benefits
We offer a growing list of benefits and perks, including:
Interview Process
Please note that due to the high volume of applications we receive, while we’re incredibly grateful for your interest, we’re not able to respond to each one individually. We’ll be in touch with candidates we’re moving forward with. We know how hard it can be to wait and wonder, especially in today’s job market, so if you don’t hear from us within 5 business days, it means we’ve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities.
Our interview process typically takes 4-6 weeks, and here’s what you can expect along the way:
Who We Are
We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal, state and local laws. We prohibit any form of workplace harassment based on any protected class and are com