Consensus Cloud Solutions is a leading digital cloud fax and interoperability solutions organization focused on empowering healthcare providers and technology innovators. The Business Analyst will manage the technical administration of the company's Content and Learning Management Systems while delivering market intelligence to support the organization's go-to-market strategy.
Responsibilities:
- Serve as the primary point of contact and administrator for the CMS and LMS (Highspot)
- Manage user lifecycles (licenses, groups, and permissions), monitor system usage, and establish company-wide best practices for platform efficiency and corporate governance
- Partner with Product Marketing, Marketing and Sales to optimize site structure, page layouts, and design consistency
- Build and maintain product pages and a 'Sales Repository' to ensure collateral is easily accessible, branded correctly, and regularly refreshed or archived
- Create and deliver ongoing platform training sessions for all internal users
- Build learning courses and modules that meet specific objectives, ensuring a robust certification and completion process is in place to support departmental growth
- Benchmark and report on key data points regarding system usage, content governance, and process improvement
- Identify where attention is needed—such as outdated collateral or low usage areas—to optimize the internal tech stack
- Conduct detailed market research to inform corporate strategy
- Perform competitive intelligence, gathering 'Voice of the Customer' insights, and analyzing industry trends and regulatory requirements to advise executive leadership
- Collaborate with Product Management, Marketing and Product Marketing to identify and track key product usage statistics, providing data-driven insights to help shape the long-term product vision
- Manage project tracking via Jira and maintain active communication channels (Slack) to ensure cross-functional collaboration is occurring seamlessly across all departments
- Perform additional tasks and lead special projects as aligned with the evolving needs and strategic objectives of the Product Marketing (PMM) department
- Perform other duties and responsibilities as required, assigned, or requested
Requirements:
- 3+ years of experience with business analysis
- 3+ years of experience with Highspot or Market Research Methodologies
- System Administration Mastery: Expert knowledge of CMS/LMS platforms (Highspot preferred) and the ability to manage complex user hierarchies and permission sets
- Market Intelligence Expert: A leading authority on the company's market space with the ability to translate research into strategic counsel for executive leadership
- Data Integrity & Analytics: Proficiency in monitoring system data and product usage stats to benchmark performance and drive organizational change
- Tool Proficiency: Expert use Highspot, of Jira for project and time tracking as required and Slack for real-time team coordination and community management
- Process Optimization: Ability to identify and implement workflow improvements that align with corporate governance and increase GTM execution quality
- Minimum Education: Bachelors Degree required
- A Certifications in Highspot or Market Research Methodologies