Digital Marketing Specialist

koderAI is building the future of software creation with an AI-native platform that enables anyone to describe an idea in natural language and turn it into a web application. The Digital Marketing Specialist will own the performance layer of the marketing operation, analyzing metrics and optimizing campaigns across various channels to drive growth.

Responsibilities:

• Monitor and analyze marketing performance across all channels including paid, organic, email and social
• Plan, launch and optimize campaigns across Google Ads and Meta Ads, owning both strategy and execution
• Build and maintain dashboards that give the team a real-time, honest view of what is driving growth
• Track and obsess over key metrics including CPC, CTR, CPA, CAC, ROAS, conversion rates, retention and activation events
• Identify underperforming campaigns, audiences and funnels and bring specific, actionable fixes to the table fast
• Lead A/B testing initiatives across creatives, copy, audiences and landing pages and interpret results with rigor
• Conduct competitor and market research to benchmark our performance and find gaps before anyone else does
• Optimize post-click experiences to reduce funnel drop-off and sharpen user activation
• Translate complex data into clear, compelling recommendations that the whole team can act on