Marketing Manager

Sync.com is the leading privacy-first cloud storage and document collaboration provider, and they are seeking a Marketing Manager to lead their digital marketing efforts. The role involves managing the entire acquisition funnel, optimizing campaigns, and collaborating with cross-functional teams to drive revenue growth.

Responsibilities:

• Own the funnel. You're responsible for the full acquisition journey — from first click to paid conversion. Paid search, paid social, SEO, email, landing pages, CRO. You know how these pieces fit together because you've built them before
• Manage paid acquisition. Google Ads, Meta, Bing — you'll manage significant ad spend across multiple markets (US, Canada, international). You're not just launching campaigns, you're optimizing them weekly based on ROAS, CPA, and LTV. You've managed six-figure monthly budgets and you didn't waste them
• Build landing pages that convert. Not landing pages that look pretty in a Figma review. Pages that convert. You understand hierarchy, messaging, offers, and urgency. You can write the copy, brief the design, build it in a CMS (we use HubSpot), and ship it
• Run the CRO program. A/B tests aren't something you do once a quarter. You have a backlog of hypotheses, you prioritize by impact, and you're always running something. You know that most tests lose — and you're fine with that, because the winners compound
• Drive email and lifecycle marketing. Nurture sequences, onboarding flows, re-engagement campaigns, upgrade nudges. You build emails that earn trust and drive revenue — not emails that get archived
• Lead and develop a team. You'll manage a Marketing Coordinator (and grow the team over time). You set the bar, give honest feedback, and make the people around you better. You don't micromanage — you set clear expectations and hold people accountable to outcomes
• Own the data. GA4, HubSpot reporting, ad platform analytics, attribution modeling. You can pull your own data, build your own reports, and extract insights without waiting for someone else. When the CRO asks "why did CPA spike last week?" you already know the answer
• Collaborate across the business. You work closely with product, sales, and customer success to ensure marketing efforts are aligned and driving towards the same goal — growth

Requirements:

• 5-8 years in digital marketing with at least 2 years managing paid acquisition
• Experience managing significant ad spend across multiple markets (US, Canada, international)
• Ability to build landing pages that convert, understanding hierarchy, messaging, offers, and urgency
• Experience running a CRO program with a backlog of hypotheses and prioritizing by impact
• Experience driving email and lifecycle marketing, building emails that earn trust and drive revenue
• Experience leading and developing a team, setting clear expectations and holding people accountable
• Ability to own the data, pulling reports and extracting insights from GA4, HubSpot reporting, and ad platform analytics
• Experience collaborating across the business with product, sales, and customer success
• SaaS experience
• B2B, B2C, or prosumer experience
• Enjoy writing headlines, ad copy, landing page copy, and email subject lines
• Performance-obsessed mindset, thinking in terms of ROAS, CPA, conversion rate, and MRR impact
• Technically capable of building landing pages in HubSpot, setting up conversion tracking in GTM, and troubleshooting attribution
• Analytically rigorous, segmenting data by geo, device, audience, creative, and time period
• Opinionated but adaptable, testing opinions and changing based on data
• Organized, managing multiple campaigns across multiple channels without dropping balls
• Curious, reading marketing books, studying competitors, and testing new platforms