Growth Marketing Specialist

REDi Health is a company focused on enhancing the sustainability of small and rural hospitals through data analytics. They are seeking a Growth Marketing Specialist to execute marketing initiatives, support business development, and ensure efficient marketing operations across multiple channels.

Responsibilities:

• Driving campaigns, producing and optimizing content, managing social and digital channels, supporting events and partnerships, enabling client engagement, tracking performance, and providing oversight to interns or entry-level marketing support
• Execute marketing initiatives across the full funnel to support awareness, engagement, and business development priorities
• Support go-to-market efforts for key service areas (Chargemaster, Denials, Rural Health programs)
• Collaborate with leadership to align marketing initiatives with pipeline, outreach, and partnership goals
• Maintain momentum across multiple concurrent initiatives in a fast-paced startup environment
• Leverage analytics to track campaign performance and optimize engagement and ROI
• Create, manage, and optimize marketing content across channels, including social, website, email, paid media, and collateral
• Contribute to case studies, success stories, white papers, and client impact materials
• Maintain consistent brand voice, messaging, and visual identity across internal and external communications
• Collaborate with leadership and subject matter experts to translate REDi service offerings into clear, compelling messaging
• Oversee interns and entry-level contributors, reviewing work for strategy, tone, and quality
• Maintain organized content and campaign calendars aligned to strategic priorities
• Recommend content strategies informed by performance data and market trends
• Execute and manage social media strategy and paid marketing across platforms
• Support SEO and discoverability initiatives
• Identify and engage distribution channels relevant to rural hospital leaders
• Track and analyze metrics to optimize engagement, reach, and relevance
• Coordinate marketing efforts for conferences, sponsorships, speaking opportunities, webinars, and REDi-hosted events
• Develop and distribute promotional materials and messaging for events and outreach campaigns
• Support co-marketing with partners and associations
• Manage event logistics, including vendors, print materials, and internal communications
• Capture content opportunities from events for repurposing and extending visibility
• Support creation of sales enablement materials, demos, proof points, landing pages, and downloadable assets
• Support account-based and targeted outreach efforts
• Contribute to client engagement initiatives such as webinars, resource hubs, recognition programs, and community-building
• Track marketing activity, performance indicators, and asset usage
• Maintain organized marketing assets, templates, and documentation to support repeatable execution
• Develop standardized templates, workflows, and processes to ensure scalability
• Monitor deadlines and deliverables, ensuring consistent execution, quality, and timely delivery
• Continuously identify opportunities to improve marketing processes, reduce redundancies, and enhance efficiencies

Requirements:

• Bachelor's degree or equivalent relevant experience
• 1–4 years of marketing experience (startup, B2B, healthcare, or growth marketing preferred)
• Experience executing multi-channel marketing campaigns and content creation
• Strong writing, communication, and organizational skills
• Comfort operating in a fast-paced, collaborative environment with evolving priorities
• Growth-oriented, data-driven mindset with ability to make recommendations based on analytics
• Highly self-directed and able to execute independently