Partner Marketing Campaign Manager

Redwood Software is a leader in full stack automation fabric solutions for mission-critical business processes. The Partner Marketing Campaign Manager will be responsible for planning, executing, and optimizing partner and channel marketing campaigns with a focus on strategic partners such as SAP and AWS, leveraging data-driven insights to drive engagement, pipeline growth, and revenue impact.

Responsibilities:

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows
• Build campaign and partner strategies, defining the best approach for each channel motion
• Support partners through enablement, events, and co-marketing initiatives
• Collaborate with the alliances team to create and deliver partner enablement assets
• Manage partner BDF, events, and co-marketing programs
• Work cross-functionally with alliances, BDRs, sales, and marketing teams
• Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives
• Leverage Salesforce and reporting tools to evaluate campaign performance
• Analyze and measure campaign impact on engagement, pipeline, and influenced revenue
• Provide ongoing reporting on account engagement and campaign traction
• Use data and industry best practices to generate insights and optimize programs for target accounts

Requirements:

• 4+ years of experience in channel marketing, integrated campaign management, or a related field
• Digital and email marketing experience, preferably in B2B enterprise software/SaaS
• Experience with CRM, ABM, and marketing automation platforms (e.g., Salesforce, 6Sense, HubSpot)
• Strong project management skills
• Proven ability to execute innovative, multi-channel demand generation programs
• Strong analytical, results-oriented, and detail-oriented mindset
• Demonstrated ability to set, track, measure, and communicate progress against goals
• Self-starter capable of managing time and priorities with limited guidance
• High adaptability, flexibility, and accountability
• Ability to thrive in data-driven, fast-paced environments
• Experience managing partner initiatives with SAP preferred but not required