Lifecycle Marketing Manager

Engine is transforming business travel into a personalized and rewarding experience. As a Lifecycle Marketing Manager, you will own key parts of the customer journey, design lifecycle programs, and drive user engagement and retention across the travel platform.

Responsibilities:

• Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment
• Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement with the platform
• Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously
• Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. Contribute actionable insights from behavioral and campaign data to inform product decisions. Influence prioritization of lifecycle-driven improvements by clearly articulating customer friction and opportunity areas
• Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). Use Looker and Snowflake to create audience segments, analyze cohorts, and surface behavioral insights. Write and modify SQL queries for segmentation, funnel analysis, and lifecycle reporting with increasing independence and reliability
• Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention)
• Write and iterate compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective
• Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message

Requirements:

• 4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics
• Strong analytical skills with experience using Looker, Snowflake, or similar tools
• Comfortable with SQL for audience segmentation and analysis
• Exceptional copywriting skills for emails, in-product messages, and user-facing content
• Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics
• Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools
• Track record of building and running structured A/B tests, analyzing results, and iterating based on data
• Deep understanding of user intent and behavior
• B2B SaaS or marketplace experience
• Experience with early-stage or 0-1 product launches
• Background in travel, fintech, or marketplaces
• SQL proficiency for custom audience building