Field Marketing Manager

CollegeVine is an innovative company focused on transforming the higher education system through AI solutions. The Field Marketing Manager will execute field marketing programs, collaborating with various teams to create impactful events that drive growth and engagement.

Responsibilities:

• Conceptualize and deliver creative, elevated event experiences that resonate with higher education stakeholders
• Own end-to-end execution of field marketing initiatives, from planning and logistics through on-site coordination, post-event engagement, partnership management, and debriefs while operating within a defined budget
• Develop and manage tight event and production cycles, including roadmaps, prep decks, run-of-show documents, and executive briefings, to keep stakeholders aligned and accountable
• Create attendee communications and pre- and post-event content that reflect CollegeVine’s brand voice and support strong follow-through
• Collaborate cross-functionally across Growth, Sales, Marketing, and Operations to align on goals, targeting, messaging, and execution
• Partner closely with Sales on outbound and follow-up programs, including persona-based messaging, calls to action, and feedback loops aligned with broader GTM efforts
• Identify, evaluate, and recommend high-impact opportunities such as conferences, speaking engagements, and curated partner or executive events
• Maintain and improve event experiences, documentation, workflows, and playbooks to turn successful programs into repeatable, scalable GTM motions
• Interpret performance data and translate insights into clear recommendations and next steps

Requirements:

• 3+ years of field marketing or event strategy experience with direct ownership of enterprise or high-touch programs
• Proven ability to manage multiple events, timelines, and cross-functional stakeholders simultaneously
• Highly organized and detail-oriented, with a strong track record of delivering seamless, memorable experiences in fast-paced environments
• Calm under pressure, with a solution-oriented mindset and a bias toward action
• Demonstrated experience leading full-cycle event production, including programming, AV, vendor coordination, on-site logistics, and post-event strategy
• A creative, continuous-improvement mindset, with a habit of generating fresh ideas and building systems that elevate execution
• Scrappy and hardworking, with a genuine eagerness to learn—we value hustle and curiosity over technical perfection
• Willingness and ability to travel for events as needed
• startup or high-growth SaaS experience strongly preferred
• Preferably based in the NYC metro area