Senior Marketing Operations Manager

Edmentum is a dynamic educator and student-focused company dedicated to tech-enabled learning solutions. As the Senior Marketing Operations Manager, you will architect analytics and operational frameworks to drive marketing performance and consumer growth, while leading a direct report to build a high-performing operations function.

Responsibilities:

• Lead analysis across the entire marketing funnel to uncover insights, inform strategy, and influence decisions at the executive level
• Identifying channel trends that expose new tactics and unlock growth opportunities
• Build predictive and forecasting models for pipeline growth, revenue performance, and market trends
• Design and execute experimentation frameworks for continuous optimization across channels and segments
• Own and execute the strategic roadmap for marketing systems and data infrastructure (Demandbase, Marketo, Looker, GA4, Sprout Social, Craft CMS, Demandbase, Digistorm, ad platforms etc.)
• Define and enforce data governance standards—UTM conventions, campaign hierarchy, naming taxonomy, and lifecycle definitions
• Ensure reliable integrations and measurement-ready architecture across the tech stack
• Maintain measurement standards that ensure consistency, quality, and accurate reporting across marketing programs
• Partner with RevOps, Sales, Finance, and IT to align on definitions, reporting, and pipeline accountability
• Translate complex analytics into clear, compelling narratives for senior stakeholders
• Elevate analytics literacy across teams—making data accessible and actionable

Requirements:

• 7-10 years of experience in marketing analytics, marketing operations, or revenue analytics roles
• Strong expertise in lead lifecycle management, funnel analytics, and marketing operational frameworks
• Skilled in attribution modeling, reporting accuracy, and data‑driven performance optimization
• Highly skilled in forecasting, predictive modeling, and statistical analysis with a strong foundation in data hygiene, enrichment, and CRM/MAP data governance
• Deep experience with Salesforce, Marketo/HubSpot, and marketing technology infrastructure
• Excel in UTM governance, naming conventions, campaign hierarchy, and operational documentation
• Understand attribution modeling, campaign taxonomies, lifecycle frameworks, and the operational mechanics of demand generation
• Design and execute structured experiments and know how to apply results to improve performance
• Communicate complex analytics in clear, compelling ways to senior stakeholders
• Thrive in collaborative, cross‑functional environments where analytics drives decision‑making
• Must be US based
• Experience in B2B SaaS or EdTech environments