Head of Product Marketing

Beacon is an early-stage healthcare technology company focused on building advanced data infrastructure for clinical AI. They are seeking a Head of Product Marketing to lead product positioning, messaging, go-to-market strategy, and market education for their healthcare AI platform, ensuring clear communication of their value to various stakeholders.

Responsibilities:

• Own the company’s product messaging and positioning across core audiences, including life sciences, pharma, healthcare organizations, and AI developers
• Translate a complex clinical data and AI platform into differentiated, buyer-relevant narratives
• Develop messaging frameworks, value propositions, and audience-specific positioning for new and existing product offerings
• Partner with product and commercial teams to ensure consistent messaging across sales, marketing, partnerships, and customer-facing materials
• Lead go-to-market planning for new product launches, use cases, and market segments
• Define launch strategies, target audiences, key messages, sales enablement needs, and campaign priorities
• Collaborate cross-functionally with product, sales, leadership, and external partners to ensure launches are well-coordinated and commercially effective
• Identify market trends, buyer pain points, and competitive dynamics to inform positioning and GTM strategy
• Create and maintain sales collateral, product one-pagers, pitch materials, case studies, FAQs, and demo-support resources
• Equip commercial teams with clear narratives and tools to communicate the platform’s value to technical and non-technical stakeholders
• Develop content that helps educate the market on responsible clinical AI, real-world data, multimodal datasets, and healthcare innovation
• Support customer conversations, conference preparation, and executive-level storytelling as needed
• Build a content strategy that supports product awareness, category education, and demand generation
• Develop and edit thought leadership content for executive voices, company channels, newsletters, blogs, and industry audiences
• Create content that resonates with both business buyers and scientific, clinical, or technical stakeholders
• Partner with leadership to turn company vision, market insights, and customer learnings into compelling public-facing narratives
• Support the company’s presence at relevant industry conferences, healthcare AI events, life sciences forums, and clinical innovation summits
• Help shape event messaging, booth materials, presentation themes, follow-up campaigns, and speaker submissions
• Identify high-value market opportunities where the company should participate or lead conversations
• Coordinate with external partners to ensure brand and messaging consistency across public-facing materials
• Own the product marketing roadmap and manage priorities across launches, content, events, and sales enablement
• Build lightweight systems for planning, tracking, and executing marketing initiatives
• Use modern AI and productivity tools to increase output across research, content development, competitive monitoring, and reporting
• Operate independently while coordinating input from executives, product leaders, commercial teams, and agency partners

Requirements:

• 7–10+ years of B2B marketing experience, with significant experience in product marketing
• Experience in a startup, scale-up, or fast-moving technology environment
• Proven ability to create positioning and messaging for complex technical products
• Experience leading go-to-market strategy for product launches, new use cases, or new market segments
• Exceptional writing and storytelling skills, with the ability to adapt tone for business, scientific, technical, and executive audiences
• Strong understanding of how to support sales teams with effective collateral, narratives, and enablement materials
• Comfortable operating as a senior individual contributor in a lean environment
• Highly organized, systems-oriented, and able to manage multiple priorities without losing detail
• Background in life sciences, healthcare technology, digital health, clinical data, AI, medical technology, or data platforms strongly preferred
• Familiarity with life sciences, pharma, clinical research, or healthcare workflows preferred
• AI-native mindset, with a demonstrated ability to use AI tools to increase quality, speed, and leverage