Director of Product Marketing

Clarest Health is dedicated to transforming patient care by providing innovative pharmacy services. They are seeking a strategic Director of Product Marketing to lead the go-to-market strategy for their medication management portfolio, ensuring alignment across teams and driving revenue growth.

Responsibilities:

• Craft and own the solution narratives for risk-based entities, shifting the conversation from transactional pharmacy to a longitudinal, outcomes-based model
• Define and refine ideal customer profiles (ICPs) for health plan, LTC facility, and Payvider buyers, focusing on their specific pain points around CMS Star Ratings and medication adherence
• Maintain a pulse on the landscape to ensure Clarest remains the partner of choice for integrated pharmacy and CMM solutions
• Develop high-impact sales assets, including ROI calculators, clinical case studies, guides, white papers, and battlecards that demonstrate our impact on outcomes, quality metrics, and cost
• Partner with the broader marketing, sales, and product teams to execute integrated campaigns that leverage digital tools and AI-driven market intelligence to reach payer decision-makers
• Support executive leadership at high-profile industry events (e.g., RISE Qualipalooza) by developing panel content and presentation materials that highlight Clarest’s thought leadership in quality outcomes
• Act as the 'voice of the market' for our Product team, synthesizing feedback from buyer personas to influence the roadmap for our clinical technology and 'tear-strip' packaging innovations
• Lead the commercial launch of new product features and service expansions, ensuring cross-functional alignment across Sales, Clinical Operations, and Product

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field required
• 5+ years in product marketing or healthcare strategy, with a strong understanding of the Payer/Managed Care landscape and Value-Based Care models
• Go‑to‑market (GTM) strategy development for complex healthcare solutions
• Product positioning, messaging, and value‑based storytelling
• Strong knowledge of payer, Medicare Advantage, ACO, and value‑based care models
• Ability to translate clinical and technical concepts into clear business value
• Sales enablement expertise (ROI narratives, case studies, battlecards)
• Buyer segmentation and ICP definition across risk‑based healthcare markets
• Cross‑functional leadership and influence without direct authority
• Executive‑level communication, presentation, and thought‑leadership skills
• MBA or advanced degree in healthcare administration, public health, or a related discipline