Manager Global Brand Development & Marketing

Hasbro is a company dedicated to entertaining and connecting generations of fans through storytelling and play. The Manager Global Brand Development & Marketing will develop marketing strategies and brand-building efforts for priority toy and game brands, collaborating with various internal teams and external partners to create memorable consumer experiences.

Responsibilities:

• Responsible for translation of brand strategy into integrated go-to-market plans for assigned brands and priority products, inclusive of objectives, positioning, target audiences, and channel mix
• Execute campaigns across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies
• Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward
• Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate
• Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion
• Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact
• Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery
• Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions
• Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content
• Stay curious and proactively identify new formats, platforms, and cultural moments that help our brands connect authentically with consumers
• Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders

Requirements:

• Bachelor's degree in marketing or related field
• 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience
• Data-driven mindset: Ability to review insights, pull out key learnings, and action against them
• Team player: Ability to share and build on good ideas
• Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience
• Channel knowledge: Knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail
• Organization and detail orientation: Ability to manage multiple projects at a time with attention to detail
• Relationship builder: Strong leadership and networking abilities
• Business management: Proficiency in project management, Microsoft Office, and budget management
• MBA a plus
• Toy, Game or Licensing experience a plus – though is not a requirement