Product Marketing Manager

Mitratech is a global technology partner for corporate legal, risk, compliance, and HR professionals. The Product Marketing Manager will define market strategy and drive product adoption by creating targeted go-to-market strategies and collaborating with cross-functional teams to launch successful HR solutions.

Responsibilities:

• Conduct in-depth market research to identify target audiences, understand their needs, and analyze competitive landscapes
• Develop compelling product positioning and messaging that resonates with our target audience. Create clear and concise value propositions
• Develop and execute comprehensive go-to-market strategies, including product launches, pricing, promotions, and distribution channels
• Plan and execute successful product launches, working closely with sales, marketing, and engineering teams
• Create high-quality marketing content, such as product briefs, presentations, case studies, and blog posts
• Equip the sales team with the necessary tools, training, and collateral to effectively sell our solutions
• Gather customer feedback and insights to inform marketing strategies
• Collaborate closely with cross-functional teams, including product management, engineering, sales, customer success, and other marketing teams to ensure alignment and achieve business objectives

Requirements:

• 3-5 years of experience in B2B/SaaS marketing (experience in HR technology is a plus)
• Strong analytical and problem-solving skills
• Excellent written, verbal, and presentation skills
• Ability to work independently and collaboratively
• Exceptional project and time management skills; self-motivated
• Eager to learn and understand a wide range of solutions, customer profiles, and target markets