Marketing Manager

Strategic Staffing Solutions is seeking a Performance Marketing Lead with strong Salesforce Marketing Cloud expertise to support a platform transition from Adobe and drive multi-channel campaign execution. This role combines strategy, hands-on execution, and analytics with a focus on lead generation, conversion optimization, and revenue impact.

Responsibilities:

• Execute marketing strategies across email, digital, and on-site channels
• Launch and manage multi-channel campaigns and lifecycle/nurture programs
• Align campaigns to lead generation, pipeline growth, and revenue goals
• Support migration efforts from Adobe → Salesforce Marketing Cloud
• Monitor lead flow, conversion rates, and campaign performance
• Track KPIs and continuously optimize campaigns to improve ROI
• Conduct A/B testing and implement data-driven improvements
• Build and maintain dashboards and performance reports
• Translate campaign data into actionable insights for stakeholders
• Deliver executive-level summaries tied to business outcomes
• Partner with marketing, product, sales, and analytics teams
• Manage end-to-end campaign execution and timelines
• Maintain documentation, workflows, and reporting artifacts
• Operate within Agile-style marketing environments

Requirements:

• Strong experience with Salesforce Marketing Cloud (SFMC)
• Proven background in performance marketing (lead gen, conversion, ROI)
• Experience with analytics, reporting, and KPI tracking
• Ability to execute across multiple campaigns and channels simultaneously
• Strong communication and stakeholder management skills
• Experience with Adobe Experience Cloud and migration to SFMC
• Background in insurance or financial services
• Experience in regulated or compliance-heavy environments
• Familiarity with reporting tools such as Tableau, Power BI, or Data Studio