Charger Logistics Inc. is a world-class asset-based carrier with over 20 years of experience in logistics solutions. They are seeking a detail-oriented Business Development Representative to focus on lead generation, prospecting, and data-driven sales insights to support their sales team.
Responsibilities:
- Research and identify potential customers in target markets and industries
- Execute outbound cold calling campaigns to generate new business opportunities
- Schedule appointments and demos for senior sales team members
- Track and report on lead generation activities and conversion rates
- Analyze sales performance metrics, pipeline data, and conversion rates
- Create comprehensive sales reports and dashboards for management review
- Monitor and analyze customer acquisition costs and ROI metrics
- Maintain accurate and up-to-date records in CRM system
- Develop and implement data entry standards and best practices
- Ensure data integrity and consistency across all sales touchpoints
- Conduct industry research to identify emerging market opportunities
- Analyze customer behavior patterns and buying cycles
- Support development of customer segmentation strategies
- Research prospect companies and key decision makers
- Gather competitive intelligence and market insights
Requirements:
- Bachelor's degree in Marketing, Business, or related field, or equivalent professional sales/inside sales experience
- Proven experience in sales operations with a focus on new business development and pipeline management
- Strong analytical skills with the ability to interpret sales data and market research to support strategy
- Proficiency in CRM software (Salesforce, HubSpot, or similar), MS Office, and Google Suite
- Excellent communication skills, both verbal and written, with a confident and persuasive approach
- Self-starter with a hunter mentality, results-driven and proactive in problem-solving
- Preference to candidates in the North Carolina Area