Senior Product Marketer

Humana is a leading U.S. healthcare company dedicated to improving the health and well-being of vulnerable populations. The Senior Product Marketer, Medicare Advantage role focuses on developing and executing marketing strategies to enhance acquisition, engagement, and retention for Medicare Advantage plans.

Responsibilities:

• Support the development and execution of product marketing strategies for Medicare Advantage offerings, including positioning, target audience definition, and benefits messaging
• Develop clear, insight-driven strategic briefs for full-funnel marketing campaigns that drive acquisition, enrollment, and product adoption across key segments
• Build deep understanding of target senior audiences, market segments, and customer needs, and clearly articulate how Humana Medicare Advantage products deliver differentiated value
• Partner closely with Product, Go-to-Market, Sales, Compliance, and Brand teams to ensure marketing strategies are aligned, compliant, and executed with excellence
• Monitor industry trends, competitor activity, regulatory considerations, and member insights to inform ongoing Medicare Advantage marketing strategies
• Analyze campaign performance and reporting to support optimization efforts and communicate insights to key stakeholders
• Serve as a trusted subject-matter expert for Medicare Advantage marketing, providing strategic input and guidance to internal teams and partners
• Build strong working relationships across the Consumer Growth Strategy team, delivering marketing strategies that support shared business objectives

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience
• 4+ years of experience in Medicare Advantage, government‑sponsored health plans, or healthcare marketing within a regulated environment
• Prior experience developing and executing product marketing strategies that drive results through integrated, multi‑channel campaigns
• Experience with consumer insights and segmentation, including experience commissioning or leveraging research to evolve marketing strategy and grow market share
• Proven experience collaborating cross‑functionally with Sales, Product, Distribution, Compliance, Brand, and Creative teams to deliver aligned and effective marketing programs
• Excellent strategy development, brief writing, and project management skills, with the ability to manage multiple priorities and deadlines in a fast‑paced environment
• Working knowledge of CMS regulations and Medicare Advantage marketing and compliance standards
• Master's degree in Marketing, Communications, Business Administration, or a related field
• Deep experience supporting Medicare Advantage or other government‑sponsored health plans across acquisition, engagement, or retention efforts
• Familiarity with performance measurement, campaign reporting, and optimization in a regulated marketing environment
• Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; and Fort Lauderdale, FL