Director of Performance Marketing

Maxima Apparel is seeking a Director of Performance Marketing to lead paid media strategy across Meta and Google for their US DTC business and international expansion. This strategic leadership role focuses on optimizing paid spend, managing a remote team, and driving growth through effective audience strategies and testing.

Responsibilities:

• All paid media spend across Meta and Google — strategy, structure, daily execution, and reporting. You decide what gets built, what scales, and what gets retired
• Performance gates — knowing when to enforce them, when to test exceptions, and how to communicate the rules clearly to the team and leadership
• Budget allocation across channels, audiences, and geographies — including weekly reallocation calls when signal changes
• The creative direction loop for paid — briefing the creative team, choosing what to scale, retiring what's not working, and feeding learnings back into future briefs
• Audience strategy across the funnel — prospecting, retargeting, lookalikes, contextual, broad, and any new audience constructs the platforms release
• The testing roadmap — what hypotheses we're proving each week, what we expect to learn, and what we'll do with the result regardless of outcome
• Leadership of a multi-person paid team based in India — daily handoffs, async decision-making, growth conversations, and clear scope for each report
• Cross-functional partnerships with Site (landing page strategy), CRM (paid-to-lifecycle handoff), Brand (creative angles), and Affiliate/Influencer (whitelist and spark amplification)
• Brand-aligned creative integration — paid creative that performs while protecting the brand voice the team has built
• International paid strategy as we expand into UK, EU, and AU — understanding what translates and what needs local adaptation
• The relationship with platform partners (Meta, Google reps) and any external agency support we engage
• Reporting cadence to leadership — what's working, what isn't, and what's next

Requirements:

• 7-10 years in paid media, with at least 4 years in DTC or ecommerce
• Proven track record managing significant ad spend at scale — specifics discussed privately
• Demonstrated ability to retire underperforming creative or campaigns based on data, not attachment
• Strong analytical orientation — you read data, ask the next question, and act
• Experience leading remote or offshore teams, ideally with daily async handoffs
• Comfort with platform updates and ad-stack changes — this industry doesn't sit still
• Bias toward decisiveness and speed
• Licensed Apparel, sports, or streetwear category exposure preferred
• Multi-geo paid experience, especially UK and EU
• Sports, streetwear, or licensed apparel category fluency
• Existing relationships with Meta and Google partner reps
• Experience with newer ad formats (Performance Max, Advantage+, etc.) and a clear point of view on them
• Comfort presenting paid strategy and performance to executive leadership