Senior Marketing Manager, Therapy Awareness & Field Marketing

Saluda Medical is a commercial‑stage medical device company focused on developing treatments for chronic neurological conditions. The Senior Marketing Manager, Therapy Awareness & Field Marketing will lead the strategy, development, and execution of therapy awareness programs and field marketing initiatives to drive adoption, utilization, and long‑term growth of Saluda’s therapy portfolio.

Responsibilities:

• Lead the development and execution of comprehensive therapy awareness programs that build understanding, consideration, and demand for Saluda’s therapy across targeted clinical audiences
• Translate clinical data, health economic evidence, and patient outcomes into clear, compliant messaging and educational programs
• Partner with Clinical, Medical Affairs, and Health Economics teams to ensure accurate and compelling disease state education
• Develop multi‑channel awareness campaigns (live events, peer‑to‑peer education, digital tools, and analytics‑driven engagement)
• Design and execute scalable field marketing programs that support sales objectives across regions and launch phases
• Serve as the primary marketing partner to the field sales organization, ensuring alignment to priorities and consistent execution
• Develop field‑deployable tools and programs including regional meeting content, speaker programs, workshops, and local engagement initiatives
• Establish feedback loops with sales leadership and field teams to continuously optimize programs and materials
• Define success metrics and KPIs for therapy awareness and field marketing programs
• Analyze performance data to assess impact, identify insights, and refine strategy
• Manage budgets effectively, ensuring high ROI and resource optimization

Requirements:

• Bachelor's degree required
• 7+ years of marketing experience in medical devices, pharmaceuticals, or healthcare technology
• Proven experience leading therapy or disease-state awareness initiatives
• Strong background in field marketing, sales enablement, and commercial execution
• Experience supporting product launches and growth‑stage commercialization
• Demonstrated ability to work cross‑functionally in a regulated environment
• MBA or advanced degree