Senior Lifecycle Marketing Manager | Bankrate

Bankrate is redefining the future of financial decision-making and is seeking a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels. This role involves designing multi-step journeys, leading creative strategies, and using data to drive performance in lifecycle marketing campaigns.

Responsibilities:

• Channel ownership — Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis. Diagnose and resolve complex delivery issues (CPL spikes, CVR drops, approval rejections) before they affect KPIs
• Journey architecture — Design and manage multi-step, trigger-based lifecycle journeys in Iterable. Build event-driven workflows that respond to user behavior in real time. Document your logic, segment definitions, and decision trees so the team can learn from and replicate your approaches
• Creative strategy & briefs — Lead creative strategy for your channels — using performance data to develop testable hypotheses on hooks, CTAs, and formats. Translate data into clear, actionable creative briefs that reduce revision cycles and ship faster
• Attribution & reporting — Design and maintain attribution frameworks and custom dashboards for your channels. Evaluate platform-reported metrics against internal attribution to surface discrepancies, guide budget decisions, and reduce over-attribution
• Structured experimentation — Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups. Translate test results into playbooks that improve CVR and can be reused across the team's broader channel suite
• Performance diagnosis — When something breaks — a CPL spike, sudden CVR drop, unexplained churn — you're the first one to form a hypothesis and test a fix. You thrive in ambiguity and use data to move fast with limited information
• Integrate AI into your workflow — Use AI tools consistently to accelerate campaign work — drafting copy, building performance reports, generating test hypotheses, or structuring briefs. Evaluate AI outputs critically before publishing. Document where AI creates real leverage and share those approaches with the broader team

Requirements:

• 4–7 years owning lifecycle marketing campaigns with direct accountability for performance
• Experience managing email, push, or SMS channels end-to-end in a platform like Iterable, Braze, or similar
• Strong Iterable proficiency — You can build multi-step journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering support
• You design experiments with proper holdouts, evaluate results with statistical awareness, and can build a dashboard or attribution model that stakeholders actually trust
• You can write a strong brief, give useful creative feedback, and identify what's driving a performance change at the copy or format level
• You manage multiple workstreams simultaneously without dropping details
• You write and present with clarity
• You actively use AI tools in your day-to-day work and have a point of view on where they add real value versus where human judgment is irreplaceable
• You hold yourself accountable to outcomes, not just outputs