Senior Manager, Marketing Analytics

Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. The Senior Manager, Marketing Analytics transforms marketing data into insight-driven growth, ensuring Empower’s marketing investments support patient access, provider adoption, and long-term value creation.

Responsibilities:

• Lead end-to-end measurement and continuous optimization of marketing performance across digital, field, and partner channels to improve efficiency, maximize return on investment, reduce acquisition costs, and increase customer lifetime value
• Oversee cross-channel analytics strategy by integrating campaign, media, and pipeline performance data to enable data-driven budget allocation and scalable growth initiatives
• Establish performance benchmarks, financial guardrails, and executive dashboards that connect marketing spend to revenue, provider adoption, and patient outcomes
• Develop and refine multi-touch attribution frameworks that quantify the impact of digital, field, and referral channels within regulated healthcare environments
• Design and execute structured experiments, including holdout testing and controlled trials, to measure true marketing impact and inform budget decisions
• Build predictive models to project demand generation, pipeline velocity, revenue growth, and customer lifetime value
• Define and advance marketing data architecture by partnering with marketing technology and IT teams to implement scalable data pipelines and reporting systems
• Lead integration of marketing automation platforms, CRM systems, BI tools, and data warehouses to ensure consistent measurement and actionable insights
• Establish data quality standards, compliance safeguards, and standardized definitions to ensure analytical integrity and audit readiness
• Translate complex analytical findings into clear, executive-ready insights that inform strategic decision-making
• Align marketing analytics with product, sales, operations, and compliance priorities to drive cohesive execution
• Foster a culture of testing and continuous improvement through data-driven experimentation frameworks and hypothesis-based decision-making

Requirements:

• Minimum of 5 years of experience leading marketing analytics or performance measurement initiatives in complex, multi-channel environments
• Bachelor's degree in Marketing Analytics, Data Analytics, Business, Statistics, Economics, Information Systems, or a related quantitative field, or equivalent experience
• Strong strategic thinking, leadership, and stakeholder influence skills
• Advanced technical proficiency in data analysis, visualization, experimentation, and data governance
• Expertise in advanced marketing analytics methodologies, including attribution, incrementality testing, forecasting, cohort analysis, and customer lifetime value modeling
• Proficiency with marketing automation platforms, CRM systems, BI tools, SQL-based data warehouses, and statistical analysis tools
• Strong executive communication skills with the ability to translate complex data into actionable insights
• Deep understanding of healthcare marketing compliance, data governance, and experimentation frameworks