Synthflow AI is an enterprise AI agent platform that unifies customer operations across voice, chat, and messaging. The Growth Marketer will own and scale Synthflow’s end-to-end growth engine, driving pipeline generation and marketing-attributed revenue while collaborating with GTM teams to enhance funnel performance and revenue growth.
Responsibilities:
- Own and scale Synthflow’s growth engine with full responsibility for pipeline generation and marketing-driven revenue
- Drive high-quality pipeline through core channels (LinkedIn, Google, SEO/organic), while continuously testing and scaling new acquisition loops
- Translate voice AI product capabilities into clear, high-converting positioning and messaging for mid-market and enterprise buyers
- Work closely with GTM teams to improve lead quality, optimize funnel conversion, and accelerate deal cycles
- Build and optimize a full-funnel growth system, including attribution, campaign tracking, and conversion infrastructure (HubSpot)
- Identify and unlock new growth levers such as partnerships, referrals, and outbound-supported campaigns; validate quickly and scale what works
- Own marketing budget and performance in partnership with finance, including CAC, LTV, and payback period; define ROI targets and evaluate spend effectiveness
- Operate with high autonomy as a hands-on individual contributor, combining strategy, execution, and technical marketing to build repeatable growth engines
Requirements:
- Proven track record of building and scaling B2B growth engines across LinkedIn and Google (minimum ~3 years hands-on)
- Strong understanding of US B2B market dynamics, including ICP definition, messaging, and buyer behavior for high ACV deals ($250K+)
- Deep expertise in performance marketing, attribution, and tools such as HubSpot, including form tracking and full-funnel analytics
- Ability to design, run, and iterate experiments quickly, with strong judgment on what good performance looks like across channels
- Experience working closely with sales teams (SDRs/AEs) in a sales-driven environment, with clear ownership of pipeline impact
- Strong analytical and technical mindset, comfortable working with data, tracking infrastructure, and campaign systems
- Experience in a high-growth B2B SaaS or AI environment, with a clear bias toward execution and building from scratch