Digital Marketing Manager

Jane Creative is an online marketing and creative services agency located in New York City, USA. They are seeking a Digital Marketing Manager to build and manage digital media plans, optimize paid campaigns, and provide strategic guidance on marketing initiatives.

Responsibilities:

• Build and manage digital media plans across platforms like Meta, TikTok, and Google
• Set up, launch, and optimize paid campaigns with a focus on performance and efficiency
• Analyze campaign performance and provide clear insights and next steps
• Work with clients to develop email and SMS marketing calendars
• Provide strategic guidance on lifecycle campaigns and messaging
• Review performance across email/SMS and recommend optimizations
• Collaborate with creative teams to develop high-performing ad concepts and assets
• Communicate regularly with clients and serve as a day-to-day point of contact
• Contribute to overall marketing strategy, reporting, and testing roadmaps

Requirements:

• 2–5 years of experience in digital marketing or a related field
• Experience managing paid social campaigns (Meta, TikTok, etc.)
• Familiarity with building media plans and optimizing campaign performance
• Exposure to email and SMS marketing (Klaviyo or similar platforms a plus)
• Strong understanding of marketing analytics and performance metrics
• Proficiency in platforms such as Facebook Ads Manager, Instagram, and TikTok
• Strong communication skills, especially in client-facing environments
• Ability to collaborate with cross-functional teams
• Analytical mindset with a focus on data-driven decision-making
• Creative thinking and problem-solving abilities