Sr. Market Strategy Manager

Omnicell is empowering health systems and pharmacies to transform medication management. The Senior Market Strategy and Business Development Manager will lead market analysis, strategic planning, and growth initiatives to inform product decisions and corporate strategies.

Responsibilities:

• Lead comprehensive market research and strategic analysis to identify growth opportunities, emerging trends, customer unmet needs, and competitive threats across the medication management and pharmacy automation landscape
• Assess market trends and competitive dynamics, including technological innovation, AI/ML adoption, workforce changes, site-of-care shifts, care delivery models, reimbursement structures, and regulatory developments, and translate these into actionable strategic insights
• Develop market models, including TAM, SAM, and SOM analyses, to size and prioritize addressable markets, define target segments, and support forecasting and long-range planning
• Translate market insights into clear “where to play” and “how to win” strategies that accelerate growth, strengthen competitive position, and support market leadership
• Develop business cases for organic growth opportunities, market expansion, strategic investments, and other initiatives, with clear financial and strategic rationale
• Develop deep expertise in the pharmacy automation and medication management market to inform strategic decision-making
• Serve as a strategic thought partner to leaders across the organization by developing and presenting market insights, growth opportunities, and strategic recommendations
• Support enterprise strategic planning by evaluating new markets, adjacent opportunities, and growth priorities aligned with Omnicell’s long-term objectives
• Partner with business and product leaders to assess the portfolio against market opportunity, customer needs, competitive positioning, and financial performance
• Help define portfolio priorities, including areas for investment, optimization, expansion, or rationalization aligned with enterprise objectives
• Develop executive-level recommendations and decision-support materials for senior leadership on growth priorities, strategic tradeoffs, and portfolio choices
• Identify, evaluate, and prioritize partnerships, investments, and inorganic growth opportunities aligned with Omnicell’s strategic priorities
• Drive key components of due diligence, including market assessment, competitive positioning, customer relevance, and strategic fit analysis
• Apply structured screening frameworks to assess opportunities in a consistent, rigorous, and scalable manner and support prioritization decisions
• Develop data-driven perspectives on potential opportunities, including market attractiveness, differentiation, risk factors, and value creation potential
• Collaborate with cross-functional stakeholders (e.g., Strategy, Finance, Corporate Development, Product) to evaluate opportunities and inform executive-level decision-making
• Monitor the external landscape, including emerging companies, technologies, and ecosystem trends, to proactively identify and surface relevant opportunities

Requirements:

• Strategic & Analytical Thinking: Demonstrated ability to synthesize complex market, customer, competitive, and financial data into clear insights and actionable strategies
• Corporate & Portfolio Strategy Acumen: Strong understanding of strategic frameworks, portfolio prioritization, growth strategy, and investment decision support
• Business Development & Deal Evaluation: Experience evaluating partnerships, investments, or M&A opportunities, including due diligence, screening frameworks, and strategic fit analysis
• Problem Solving: Excellent problem-solving skills with the ability to frame ambiguous issues, identify key drivers, and develop practical, high-impact recommendations
• Financial Acumen: Strong understanding of financial modeling, business case development, and strategic tradeoff analysis
• Executive Communication: Exceptional written and verbal communication skills, with the ability to distill complex information into compelling, concise presentations for senior executives and cross-functional teams
• Collaboration & Influence: Proven ability to establish productive relationships and influence stakeholders across functions, levels, and styles without direct authority
• Project Leadership: Highly motivated self-starter with the ability to lead multiple complex initiatives simultaneously and deliver results in a dynamic environment
• Healthcare Industry Knowledge: Strong understanding of the healthcare industry, with preference for experience in pharmacy automation, medication management, health IT, or adjacent healthcare technology markets
• Technical / Business Tools: Strong MS Office skills (Excel, PowerPoint, Word) and experience with market research tools, databases, strategic analysis methods, and analytics platforms
• MBA or Master's degree in a related field
• 10+ years of experience in strategy consulting, market strategy, competitive intelligence, corporate strategy, portfolio strategy, business development, or related fields
• Demonstrated experience leading market research, strategic analysis, and growth strategy development
• Experience evaluating or supporting partnerships, investments, or M&A processes
• Strong track record of influencing strategic decisions and delivering business impact through data-driven insights
• Excellent written, verbal, and executive presentation skills
• Experience in the healthcare industry, particularly health IT, medical devices, pharmaceuticals, or related markets; direct experience in pharmacy automation strongly preferred
• Deep understanding of the pharmacy automation landscape, including key vendors, technologies, business models, and market trends
• Experience supporting enterprise strategy development and long-range planning in a complex, matrixed organization
• Advanced expertise in financial modeling, investment analysis, and strategic business case development
• Experience presenting strategic recommendations to executive leadership and influencing cross-functional decision-making at senior levels
• Familiarity with AI/ML-driven market intelligence, predictive analytics, or decision-support applications