Director, Ad Platform Strategy, Go-To-Market

Fetch is looking for a strategic, analytical, and product-minded leader to shape the future of their Ads platform. The Director of Ad Platform Strategy will influence the vision and evolution of the ads platform strategy, collaborating with Product, Sales, and Operations to design scalable solutions and drive measurable results.

Responsibilities:

• Develop positioning, rollout strategy, and activation plans that translate product capabilities into commercial impact
• Lead large cross-functional initiatives from problem definition through launch, structuring ambiguous opportunities into clear plans with measurable outcomes
• Partner closely with product, sales, and other cross-functional stakeholders to align priorities, remove blockers, and ensure disciplined delivery
• Analyze & translate data into actionable insights that influence product development and go-to-market strategy
• Identify growth levers using data and market insights; define KPIs and track performance to ensure initiatives drive measurable results

Requirements:

• 10+ years of experience, including in consulting, ads strategy/go-to-market, or related roles
• Deep understanding of digital advertising platforms (e.g., Google, Meta, Reddit, retail media networks)
• Strong analytical skills, including experience with SQL and data-driven decision making
• Proven ability to operate in ambiguous environments and define strategy from first principles
• Experience in working collaboratively and influencing stakeholder teams to drive results without direct authority
• Strong communication and stakeholder management skills, with the ability to influence at senior levels
• Experience with SMB advertisers
• Familiarity with retail/CPG industry
• Experience in working with product/tech teams and sales organizations