Execute and manage enterprise direct response outbound contact list via ACC, ensuring on-time delivery, accuracy, and optimization across customer segments, platforms, and channels
Lead execution of recurring prospect and customer campaigns
Support and execute monthly Business‑as‑Usual (BAU) prospect and customer campaigns
Drive operational efficiencies within outbound platforms and through streamlined variable data alignment
Support rebuild and optimization of OTM workflows leveraging Profile 2.0 data to ensure accurate targeting and operational scalability
Enable holistic alignment of workflow journeys, contributing to a unified and consistent customer experience across campaigns
Collaborate with Campaign Management to develop and maintain campaign tracking templates for delivery counts and execution monitoring
Own maintenance of the outbound contact plans, ensuring target criteria are current, accurate, and clearly documented
Update, align, and validate standard exclusions to ensure consistency, compliance, and targeting accuracy
Serve as a strong advocate for enterprise data needs, holding stakeholders accountable for the development, quality, and evolution of data across key platforms
Ensure adherence to data privacy, governance, and compliance policies across all inbound and outbound data transfers
Identify, document, and escalate data issues within ACC that may impact campaign execution or performance
Integrate analytic performance views into the campaign planning process to enable proactive, data‑driven decision making
Build and strengthen relationships with EBI, HQ, and Division cross‑functional partners to ensure alignment on strategic priorities.
Requirements
5+ years of experience in campaign operations, outbound marketing execution, telemarketing, or a related analytics or operations role
Hands-on experience executing recurring, BAU, and one-off prospect and customer campaigns at scale
Demonstrated experience supporting data-driven segmentation, profiling, and performance optimization initiatives
Experience working with enterprise data privacy, governance, and compliance standards
Proven ability to identify, escalate, and help resolve data or execution issues impacting campaign delivery
Strong collaboration experience working with Campaign Management, Analytics, Data, Vendors, and Cross-Functional teams (e.g., EBI, HQ, Divisions)
Ability to operate independently, manage multiple initiatives simultaneously, and influence outcomes without direct authority.