Program Manager, Web Marketing

Ready Talent is focused on delivering exceptional managed services and is seeking a Program Manager for Web Marketing. This role is critical in executing and managing web marketing initiatives while optimizing processes and ensuring alignment across various teams.

Responsibilities:

• Own end-to-end program delivery across the web production lifecycle, from intake and planning through execution, launch, and optimization
• Partner with cross-functional teams and agencies to define scope, deliverables, timelines, resourcing, and localization for web initiatives
• Drive delivery of website design, content, and campaign experiences in partnership with UX design and content, and production teams
• Identify and manage dependencies across Web, MarTech, Engineering, Analytics, and external partners
• Ensure timely, high-quality delivery across multiple concurrent projects while maintaining stakeholder alignment
• Support and help operationalize intake, prioritization, and capacity planning across BAU and campaign workstreams
• Ensure alignment of incoming requests to business priorities, available resources, and overall portfolio goals
• Help manage competing priorities and maintain visibility into portfolio health, risks, and dependencies
• Contribute to reducing reactive, low-impact work by supporting structured intake and prioritization frameworks
• Establish and scale processes to manage scope, quality, performance, and risk across web marketing initiatives
• Identify and implement process improvements that increase speed, quality, and scalability
• Apply performance data, experimentation insights, and best practices to improve execution outcomes
• Support agency coordination and ensure external partners operate within defined workflows and standards
• Support the integration of AI-assisted workflows and automation into web marketing execution
• Help identify opportunities to scale repeatable production through templates, systems, and automation
• Assist in operationalizing emerging AI-driven production models (e.g., self-service publishing, document-to-web workflows)
• Partner with cross-functional teams to improve efficiency through workflow standardization and tooling
• Contribute to governance frameworks and operational standards that ensure consistency and quality across the portfolio
• Assist in maintaining documentation, playbooks, and reusable templates for web marketing execution
• Support onboarding and enablement of stakeholders and partners on workflows, tools, and processes
• Help reinforce best practices across web production, content development, and campaign execution

Requirements:

• Strong program management fundamentals
• Operational discipline
• Adaptability in fast-paced environments and ambiguity
• Ability to manage multiple concurrent workstreams while maintaining alignment and delivery momentum