Marketing Manager, Parish Products Team

Ascension is a leading organization focused on enhancing its Parish initiatives, and they are seeking a Marketing Manager for the Parish Team. This role is responsible for planning, executing, and evaluating marketing campaigns to strengthen the brand among parish leaders, utilizing data-driven insights to inform decisions and drive growth.

Responsibilities:

• Oversees the comprehensive marketing strategies for the Parish Team (in collaboration with the PSSG unit) across Ascension platforms. They develop and execute targeted marketing plans, translating overarching objectives into actionable tactics
• Plan, coordinate, and execute marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension's website—focused on the Catholic Parish market
• Write clear, compelling, and brand-aligned copy for digital and print marketing materials
• Coordinate and attend conferences, with specific metrics and goals to gauge effectiveness, including preparation of promotional materials, lead capture, and post-event follow-up
• Coordinate with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events
• Manage campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals
• Use HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements
• Contribute to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities
• Provide regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs)
• Partner with product owners, editorial, graphics, and media teams to create cohesive marketing content
• Work alongside Sales & Parish Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals
• Coordinate with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns
• Assist in the development of annual marketing plans for the Paris Team, including identifying new market segments and channels for growth
• Coordinate customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth
• Support the allocation and tracking of the Parish team's marketing budget
• Contribute to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo
• Mentor interns or entry-level team members, providing guidance on marketing tools and processes when needed
• Collaborate with the Sales Manager to ensure alignment with overall marketing and sales goals

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of professional marketing experience, preferably in education, publishing, or Catholic ministry
• Proven copywriting skills with the ability to adapt to branded voice and tone
• A deep understanding of the Catholic faith, Catholic education, and relevant market trends
• Strong analytical skills with the ability to turn data into actionable insights
• Familiarity with major social media platforms such as Facebook, Instagram, etc
• Ability to manage multiple projects in a fast-paced environment
• Keen attention to detail with an open mind to collaboration
• Excellent organizational, communication, and interpersonal skills
• Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects
• The ability to learn new systems and technical skills quickly
• Willingness to travel occasionally to Ascension's headquarters (Exton, PA) and conferences
• Exemplify and live our core values of humility, passion, and integrity