Senior Growth Marketing Manager

Headlight is a company dedicated to transforming mental healthcare, focusing on improving access to care and elevating standards of treatment. They are seeking a Senior Growth Marketing Manager to lead client acquisition efforts across various channels, optimizing strategies for growth and ensuring effective collaboration with internal and external teams.

Responsibilities:

• Evaluate performance and efficiency of outsourced paid social campaigns and translate insights into clear recommendations to improve outcomes
• Help shape all-up paid media strategy by identifying opportunities to expand into additional channels (e.g., Google Ads, YouTube), allocating budget effectively, and continuously testing and scaling what works
• Own tracking, reporting, and ongoing optimization of CAC across acquisition channels
• Turn performance data into actionable insights—guiding decisions on where to invest, scale, or pull back, and helping ensure overall acquisition strategy is both efficient and sustainable
• Serve as the single-threaded owner of website traffic insights and performance
• Leverage Google Analytics to monitor channel performance and user behavior. Proactively identify opportunities to improve conversion and reduce drop-off across digital intake flow. Help prioritize and drive improvements in partnership with internal and external stakeholders
• Execute website content updates and influence website mapping decisions
• Serve as the internal SME of SEO performance, partnering closely with external SEO/GEO agency to guide priorities and evaluate impact
• Ensure SEO efforts are aligned with broader acquisition goals and translate performance into meaningful business outcomes including traffic growth, lead generation, and CAC contribution
• Own and evolve our presence across key directories and local discovery platforms such as Psychology Today and Google Business Profile
• Improve directory visibility, conversion, and ROI, and build a scalable approach to managing and expanding channel performance

Requirements:

• 7-9 years of experience in growth, performance, and/or digital marketing roles. Preferrably in behavioral health or healthcare
• 5+ years of experience managing paid media campaigns (Meta required; Google Ads a plus)
• Proficiency with Meta Ads Manager, Google Analytics, Google Business Profile, and HubSpot (or similar platforms)
• Proven ownership of acquisition channels and measurable outcomes (not just execution)
• Experience working with SEO teams or agencies, with the ability to guide strategy and evaluate performance
• Strong analytical skills and experience working with marketing data, attribution, and performance reporting
• Ability to prioritize across competing opportunities and make sound tradeoff decisions
• Comfortable operating both strategically and tactically in a fast-moving environment
• Experience evaluating, testing, and scaling new acquisition channels
• Collaborative and effective at working cross-functionally with internal teams and external partners