Enterprise Sales Manager, Education & Public Sector

Asana is a leading platform for human + AI collaboration, and they are seeking an Enterprise Sales Manager for their State, Local & Education (SLED) business. The role involves leading initiatives to drive business growth, collaborating with various teams to overcome challenges, and coaching a remote team of Account Executives to achieve strategic expansion within core SLED accounts.

Responsibilities:

• Lead, coach, and grow a remote team of Account Executives to drive net new logo acquisition and strategic expansion within core SLED accounts
• Drive our GTM playbook for Asana Gov Sales in the SLED segment, collaborating with the Asana Gov GM and revenue leadership to build scalable playbooks across direct and partner channels
• Engage in complex, multi-threaded enterprise opportunities and navigate procurement vehicles, contracting pathways, and compliance frameworks
• Provide structured field feedback into the Asana Gov and Asana AI roadmap, prioritizing features critical to SLED adoption
• Coach sellers on enterprise qualification (MEDDPICC) and account planning while building a culture of performance and ownership

Requirements:

• 8-12+ years of experience leading higher education or public sector enterprise sales teams in SaaS or cloud platforms
• Proven track record of scaling vertical GTM strategies and driving high-performing teams from early traction to repeatable growth
• Deep familiarity with public procurement pathways, including Prime/sub models, contracting vehicles, and SI partnerships
• Strong existing executive-level relationships across higher education and state and local agencies
• Passion for coaching high-performing enterprise sellers and fostering a mission-aligned team culture
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making