Senior Marketing Operations Manager (Platform and Automation)

PLOS is a leading organization in open science, and they are seeking a Senior Marketing Operations Manager to optimize their use of the HubSpot platform. This role focuses on ensuring marketing campaigns are scalable and efficient while maintaining data integrity and compliance with privacy regulations.

Responsibilities:

• Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot
• Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms
• Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution
• Supports the Reporting & Insights Manager with data accessibility, cleanliness, and technical enablement
• Partner with the Senior Marketing Operations Manager (Digital) and their team to ensure seamless automation and triggered communications across email, web, social, and advertising
• Maintain high data hygiene standards, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM)
• Define and document best practices and operational processes for marketing systems use
• Evaluate and implement new HubSpot features and third-party integrations to improve marketing performance and operational efficiency
• Support training, onboarding, and platform enablement across the marketing and communications team
• Manage and support the Email Marketing Manager to deliver their responsibilities, coaching them and developing them

Requirements:

• Bachelor's degree in Marketing, Data Analytics, or a related field; or equivalent experience
• Deep marketing experience and advanced expertise in HubSpot
• Proven track record of developing scalable marketing automation and lead management systems
• Strong understanding of marketing data structure, lead lifecycle, segmentation, and attribution
• Technical aptitude in APIs, tagging strategies, and automation workflows
• Excellent collaboration skills with both technical and non-technical teams
• Detail-oriented with strong documentation and project management capabilities
• Experience managing complex lead flows and attribution modeling