Senior Associate, Growth Marketing

Teladoc Health is a leader in virtual care, empowering employees to contribute to improving health outcomes. The Senior Associate, Growth Marketing is responsible for executing and optimizing multi-channel acquisition campaigns to drive user registrations and engagement.

Responsibilities:

• Own execution of multi-channel growth campaigns (direct mail, email, outbound phone, web, SMS) including builds, QA, launches, and post-launch optimization
• Own quarterly test-and-learn roadmaps, defining hypotheses, success metrics, holdout strategies, and learning agendas across channels and audiences
• Partner with cross-functional teams and campaign managers to optimize marketing performance
• Maintain clean campaign documentation and status tracking so leadership doesn’t have to chase updates
• Support reporting for the ongoing measurement and monitoring of marketing efforts for diverse stakeholders
• Use data to identify and communicate user behaviors and insights to drive campaign experimentation and optimization

Requirements:

• 2-4 years of a proven track record of driving towards growth goals under set targets, timelines and budgets
• Hands-on experience executing email and/or direct mail campaigns at scale
• Strong operational mindset: detail-oriented, deadline-driven, and allergic to sloppy execution
• Comfort working cross-functionally in complex, matrixed orgs
• Experience with tools such as Tableau, Excel, DOMO, Amplitude, Salesforce Marketing Cloud
• Deep understanding of acquisition, how to help users find their “aha” moment, and how to build a growing active user base over time
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
• A team first attitude with strong self-awareness to openly share and receive feedback and to never stop learning and improving
• Ability to build, grow and improve partnerships cross-functionally
• Background in healthcare a plus