(US) Sr. Marketing Manager (1 year contract)

PointClickCare is a leading health tech company focused on delivering exceptional care through innovative solutions. They are seeking an experienced B2B Sr. Marketing Manager to lead strategy planning, execution, and measurement of marketing campaigns, driving product demand through various channels while managing cross-functional teams.

Responsibilities:

• Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
• Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency
• Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content
• Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality
• Research and refine new marketing approaches to reach and engage key audiences
• Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
• Manage multiple projects and balancing contending priorities in a rapidly changing environment
• Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns
• Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers
• Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles
• Anticipated travel 10%

Requirements:

• 6+ years of B2B marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experiencing leading teams or mentoring junior team members
• Experience using data and metrics to measure impact and determine improvements
• Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
• Experience presenting ideas to executive levels of an organization to gain support for initiatives
• Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
• Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue
• Experience managing external partners to develop marketing programs
• Experience in paid search and paid social
• Experience in healthcare technology
• Experience managing large amount of data including customer segments and online campaign metrics
• 7+ years of B2B marketing experience
• Experience working with marketing agencies for execution