Growth Marketing Lead - Lifecycle & Conversion

Sage Haus is a nationwide placement service dedicated to matching house managers with busy households. They are seeking a Growth Marketing Lead to manage the conversion engine, focusing on lifecycle marketing through email and SMS, optimizing funnels, and measuring overall growth performance.

Responsibilities:

• Owning lifecycle for both audiences: families (lead → info call → kick-off → placement) and candidates (apply → vet → place → retain)
• Building, testing, and iterating sequences across email and SMS
• Managing the lifecycle stack (Flodesk, our SMS provider, and whatever else we adopt as we scale)
• Owning the metrics: open rate, click rate, conversion, revenue per send
• Designing and running outbound automation that flexes between volume and personalization
• Managing the tooling
• Building targeting, scripts, and sequencing that convert without burning the channel
• Reporting on connection-to-conversation rates and what to optimize
• Partnering across functions to optimize the full funnel — landing pages, lead forms, conversion architecture
• Identifying drop-offs and proposing the test that closes them
• Measuring the impact and iterating
• Standing up the dashboards that tell us what's working — lifecycle, funnel, attribution
• Reporting back to the team on weekly/monthly performance
• Surfacing insights that change what we invest in next

Requirements:

• You've owned lifecycle marketing at a startup and can show real revenue or conversion impact
• You're equally comfortable in email, SMS, and outbound — and know when to use which
• You have hands-on experience with outbound automation tools
• You think in funnels — you can look at a conversion path and see where the leak is
• You're a strong writer who can ghostwrite in someone else's voice without flattening it
• You're fluent with AI tooling — you use it to scale personalization and analysis
• You're data-fluent — you can build a dashboard, read it, and explain it to a non-marketer
• Specific tooling experience (Flodesk, Klaviyo, Customer.io, Smartlead, Clay, GA4) is a plus — but learning speed matters more