Growth Marketing Director

Backblaze is the object storage leader in the open cloud movement, and they are seeking a Growth Marketing Director to join their team. The role involves owning the self-serve revenue engine, driving top-of-funnel acquisition strategies, and leading cross-functional initiatives to enhance product-led growth.

Responsibilities:

• Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
• Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
• Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
• Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
• Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
• Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
• Own north star KPIs across the full funnel
• Partner with BI to build and maintain PLG dashboards
• Drive weekly and monthly reporting across the organization
• Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecyle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity

Requirements:

• Experience in developer tools, cloud infrastructure, or IaaS
• Proven ownership of product-led growth (PLG) motion
• Experience designing product qualification logic, activation funnels, and self-serve to sales-led handoffs
• Strong instinct for acquisition and traffic analysis
• Ability to write credible briefs and build business cases for product investment
• Understanding of developer channels including Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs
• Fluency in data and comfort presenting metrics such as signups, activation rates, and conversion
• Ability to influence cross-functional teams without direct authority
• Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
• Experience directing a paid acquisition agency
• Background working in a post-IPO company navigating both efficiency and growth mandates
• Experience building out a growth team or function from scratch