Growth Marketing Director

Backblaze is the object storage leader in the open cloud movement, and they are seeking a Growth Marketing Director to lead their self-serve revenue engine. This role involves overseeing top-of-funnel acquisition strategies, driving product-led growth, and leading cross-functional initiatives to enhance customer engagement and growth.

Responsibilities:

• Own organic and paid acquisition strategy across all channels, including direct oversight of our paid acquisition agency — setting strategy, budget allocation, and performance expectations
• Drive developer community acquisition accross Reddit, Hacker News, dev-focused communities, technical content, GitHub presence, and DevRel-adjacent programs
• Own the PLG motion: product qualification logic, activation funnel design, self-serve to sales-led handoff design, and expansion trigger strategy
• Work directly with Product and Engineering to prioritize self-serve improvements and advocate for PLG in planning cycles
• Own the corporate narrative and translate it into channel strategy, content, and partnerships targeting our strategic markets
• Identify and develop go-to-market programs for the key strategic ICPs: developer tools integrations, community presence, co-marketing, and technical content
• Own north star KPIs across the full funnel
• Partner with BI to build and maintain PLG dashboards
• Drive weekly and monthly reporting across the organization
• Work across external agencies, our Marketing Ops team, our Partner with Customer Success teams to facilitate the full lifecyle of customers who choose to begin their journey with us through our self-serve engine and partner with our engineering and product teams to build the case for product investment and engineering capacity

Requirements:

• Company background: Developer tools, cloud infrastructure, or IaaS. Your customer was technical
• PLG ownership: You've built a PLG motion. You've designed product qualification logic, activation funnels, and self-serve to sales-led handoffs
• Acquisition instinct: When you see flat signups, your first question is 'where's the traffic problem,' not 'what email can we send.'
• Product sense: You can write a credible brief, push back on deprioritized engineering tickets, and build a business case for product investment without a PM
• Developer channels: You understand Reddit, Hacker News, dev communities, technical content, GitHub presence, and DevRel-adjacent programs — not just as awareness plays, but as acquisition channels
• Data fluency: You own numbers directly. You're comfortable presenting signups, activation rates, and conversion alongside the strategy driving them
• Influence without authority: You drive cross-functional action — engineering prioritization, agency direction, partner alignment — through partnership and persuasion, not org chart
• Familiarity with AI/ML infrastructure, data pipeline tooling, or the AI builder ecosystem
• Experience directing a paid acquisition agency (not just overseeing spend)
• Background working in a post-IPO company navigating both efficiency and growth mandates
• Experience building out a growth team or function from scratch