Jump - Advisor AIRemote
Director of Product Marketing
United States of America
Full Time
8 hours ago
$210,000 - $250,000 USD
Visa Sponsor
Key skills
B2B Product MarketingB2B SaaS MarketingAI ToolsProduct Roadmap CollaborationGo-To-Market StrategyMarket ResearchCompetitive IntelligenceSales EnablementPricingPackaging StrategyTeam BuildingGoAISaaSLeadershipProduct ManagementSales
About this role
Jump is a company focused on empowering financial advisors and their clients through AI technology. They are seeking a Product Marketing Leader to define market positioning, craft narratives, and lead go-to-market strategies to drive product adoption and revenue impact.
Responsibilities:
- Own market strategy & positioning
- Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews
- Position our platform with an eye towards enhancing our competitive differentiation and value proposition
- Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research
- Own the end-to-end GTM strategy for new product launches, feature updates, and market expansions
- Develop the 'launch playbook' to ensure consistency and impact across all internal and external channels
- Define and evolve pricing and packaging for new and existing capabilities
- Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates
- Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit
- Train customer-facing teams on new messaging to ensure a unified voice in the market
- Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning
- Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility
- Act as the 'voice of the customer' in executive GTM planning and forecasting
- Hire highly capable PMMs willing to work in a rapidly scaling business environment
- Embed AI-first thinking into each step of our team and processes
- Nurture and mentor team members on and outside your team
Requirements:
- 5+ years of experience in B2B product marketing
- 7+ years of Marketing Experience
- Proven track record of strategic impact and revenue growth in a B2B SaaS company
- Hands-on experience with AI tools
- Strong ability to partner with product on roadmap and product strategy
- Experience building and motivating high performing teams
- Experience at a rapidly scaling B2B SaaS company
- Familiarity with PLG or hybrid sales motions
- Comfort wearing both strategic and execution hats