About this role

Guide the strategic vision and direction of marketing initiatives
Develop and execute go to market strategies that support the growth goals of DEWALT
Ensure strategies are grounded in user value creation and market needs
Prioritize cross-product and cross-functional marketing initiatives for maximum impact
Consult with product and business leaders on key marketing initiatives
Collaborate with cross-functional leaders to ensure marketing effectiveness
Prepare and deliver strategic marketing plans and regular updates to SBD leadership
Manage go-to-market team responsible for content, campaigns, and events
Lead quarterly planning sessions to align team objectives with annual goals
Maintain a centralized OneDrive folder for all marketing, partnership, and project files
Oversee planning and execution of trade shows and events
Plan and maintain budget and track spending against that budget
Identify and cultivate strategic partnerships that advance marketing and business objectives

Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience working with technology solutions supporting the construction industry
Excellent communication, relationship-building, and leadership abilities
Ability to manage multiple projects and stakeholders in a fast-paced environment
Experience in software product management and customer-facing commercialization highly preferred

Senior Director – Marketing and Strategic Partnerships

Key skills