Senior Product Manager

Impiricus is the first and only AI-powered HCP Engagement Engine, recognized as the #1 fastest growing company in North America by Deloitte in 2025. The Senior Product Manager will own the strategy and execution for Ascend’s omnichannel growth roadmap, leading cross-functional teams to drive measurable outcomes in channel adoption and engagement.

Responsibilities:

• Define and evolve Ascend’s product vision and omnichannel strategy aligned to company and revenue goals
• Build and manage a clear, prioritized roadmap across channels, integrations, and platform capabilities
• Lead initiatives from discovery through launch with strong execution discipline, quality, and measurable outcomes
• Translate customer insights, market signals, and business priorities into actionable product requirements
• Build scalable product operations, documentation, and delivery practices that support repeatable growth
• Own channel strategy across a wide variety of channels
• Establish KPI frameworks and reporting for adoption, engagement, conversion, incrementality, retention, and partner impact
• Drive a test-and-learn operating model (experimentation, readouts, iteration loops) to improve channel performance over time
• Scale successful pilots into standardized playbooks, tooling, and launch processes that reduce time-to-market
• Develop a deep understanding of HCP, APP, and pharma stakeholder workflows, needs, and communication preferences
• Partner with Sales and Commercial teams to shape roadmap decisions that support adoption and monetization
• Evaluate build-vs-buy opportunities and manage key platform/vendor decisions (e.g., CRM, ESP, DSP, API partners)
• Stay ahead of industry trends in HCP engagement, health tech, and AI-enabled communications
• Partner with Compliance/MLR, Legal, and Privacy stakeholders to proactively de-risk launches while maintaining execution speed
• Ensure product decisions and channel experiences meet ethical and regulatory requirements
• Lead through influence across cross-functional teams and external partners to deliver aligned outcomes

Requirements:

• 7+ years of product management experience (HealthTech, SaaS, digital media, or adjacent industries preferred)
• Proven success owning product strategy and execution for complex, multi-channel platforms with integrations
• Demonstrated track record scaling products from pilot to production with meaningful customer and business impact
• Strong analytical and decision-making skills, including experimentation design, metric frameworks, and performance analysis
• Experience working in a high-growth startup or scale-up environment with ambiguity and rapid iteration
• Strong cross-functional leadership and communication skills across technical and non-technical partners
• Familiarity with healthcare/life sciences workflows and regulated go-to-market environments is strongly preferred
• Nice to have: experience with CRM integration, ESP/DSP ecosystems, API-driven products, and privacy/security frameworks