Senior Marketing Manager

Re:Build Manufacturing is a growing family of industrial and engineering businesses focused on revitalizing US manufacturing. The Senior Marketing Manager will drive go-to-market initiatives for Re:Build’s capabilities in industrial systems, automation, and battery technology, working closely with various teams to enhance client acquisition and relationship management.

Responsibilities:

• Lead the generation and flow of high-quality Marketing Qualified Leads into the sales funnel for the assigned businesses
• Conduct targeted market and competitive research to identify trends, customer needs, and competitive positioning opportunities that advise strategic decisions
• Develop, drive, and complete targeted campaigns to improve and sustain pipeline health in collaboration with the demand generation team
• Evaluate, adopt, and leverage AI-enabled marketing tools and workflows to improve campaign performance, content development, market research, lead generation, and operational efficiency
• Champion the responsible use and adoption of AI technologies across marketing initiatives while identifying opportunities for innovation and process improvement
• Develop, drive, and implement the marketing strategy for the capabilities in our industrial systems, automation, machine design/build, and battery technology
• Serve as the marketing owner for designated market segments and capabilities, developing and delivering targeted go-to-market strategies that drive awareness, engagement, pipeline growth, and revenue generation
• Own, plan, manage, and optimize spend for the annual demand generation budget to generate funnel growth and pipeline velocity
• Develop, implement, and use creative and differentiated ideas to drive high-quality leads into the funnel and position Re:Build in the marketplace as a technical industry leader
• Develop, drive, author, and compile technical content, including: Case studies, Speaking engagements, Webinars, Print and digital sales/marketing
• Support overall company marketing goals and go-to-market strategy
• Support and influence the tradeshow calendar by targeting relevant events for our product innovation and engineering services businesses
• Identify, develop, and implement strategy for non-traditional market segments
• Track and report on the efficacy of marketing programs and initiatives and recommend adjustments to strategy

Requirements:

• Bachelor's degree or equivalent experience in engineering, marketing, or a related field
• Minimum of 8 years of professional experience in a marketing position in an industrial systems, engineering, automation, or manufacturing company; experience in engineering-based role prior to working in marketing would be ideal
• Competency and fluency in Account Based Marketing (ABM), Paid Media, Automation, CRO, SEO, PLG, activation, and retention
• Strong background of driving demand-generation programs that deliver measurable business results, including pipeline and revenue
• Proven experience developing and accomplishing unified campaigns across multiple channels, including email, webinars, paid media, events, and social media
• Proficient with Microsoft Office 365 Suite
• Competent with the Adobe Creative Cloud Suite of products (Photoshop, InDesign, and Illustrator)
• Familiarity or experience with HubSpot
• Extreme attention to detail and exceptional organizational skills
• Self-motivated with the ability to work independently
• Comfortable with multitasking in a fast-paced and time-sensitive environment
• Excellent written and verbal communication skills
• Curious, fast-learning, and resourceful
• Demonstrated curiosity and adaptability in learning and applying emerging AI tools and technologies to enhance marketing effectiveness and productivity
• Applied understanding of basic marketing principles
• Creative problem-solving skills
• Ability to work well with a remote team
• Ability to prioritize tasks and meet deadlines in a fast-paced environment
• Comfortable with using metrics to strive for continuous improvement and demonstrating the value of marketing initiatives
• Due to applicable export control laws and regulations, candidates must be a U.S. citizen or national, U.S. permanent resident (i.e., current Green Card holder), or lawfully admitted into the U.S. as a refugee or granted asylum
• Experience leveraging AI tools (e.g., generative AI, marketing automation, analytics, or content optimization platforms) to improve business outcomes is strongly preferred