Regional Marketing Manager - TOLA & LATAM

Redis is a company that provides technology for fast applications, and they are seeking a Regional Marketing Manager to lead marketing efforts across TOLA and LATAM. This role will be responsible for shaping regional marketing strategies, driving digital campaigns, and partnering with sales leadership to support revenue goals.

Responsibilities:

• Lead Regional Marketing Strategy: Develop and guide marketing plans across TOLA and LATAM that align to pipeline and growth objectives, while accounting for regional nuances and market dynamics
• Own All-Americas Marketing Programs: Lead the strategy and coordination of select AMER-wide initiatives, partnering across regions to ensure alignment, scalability, and successful execution
• Drive Digital Campaign Initiatives: Lead the planning and execution of digital-first campaigns, leveraging channels such as paid media, email, webinars, and ABM strategies to engage target accounts and generate demand
• Partner with Regional Sales Leadership: Act as a trusted advisor to sales leaders, aligning on priorities, identifying opportunities, and ensuring marketing programs effectively support revenue goals
• Collaborate with LATAM Partner Ecosystem: Work in close alignment with partner and channel teams, with an understanding of the LATAM partner landscape (distributors, resellers, and strategic partners) to support integrated marketing efforts and amplify regional programs
• Enable Program Execution: Collaborate with regional specialists and cross-functional teams to ensure seamless rollout of campaigns, events, and partner-aligned initiatives
• Adapt Global Campaigns Locally: Translate global campaigns into regionally relevant programs that resonate with local audiences across both TOLA and LATAM markets
• Operate in a Dynamic Environment: Navigate shifting priorities and evolving market conditions with a creative, solutions-oriented mindset—identifying new approaches to drive impact when traditional methods fall short
• Measure & Optimize Performance: Oversee campaign performance, analyze results, and continuously refine strategies to improve engagement, conversion, and pipeline contribution

Requirements:

• 5–8+ years of experience in B2B marketing, with a focus on regional, field, or demand generation marketing
• Proven experience leading digital campaign initiatives that drive measurable pipeline impact
• Experience owning or contributing to multi-region or AMER-wide programs
• Strong understanding of how to align marketing efforts to sales priorities and revenue outcomes
• Familiarity with partner/channel ecosystems, with the ability to collaborate effectively across partner teams
• Ability to think creatively and problem-solve in fast-changing, ambiguous environments
• Strong cross-functional collaboration and stakeholder management skills
• Data-driven mindset with experience using marketing and CRM platforms (e.g., Salesforce, Marketo, HubSpot, etc.)
• Fluent in English
• Experience in LATAM is a plus
• Spanish and/or Portuguese is a plus